Creating Success with a Strengths-Based Approach to Selling Crafts

Psyched to Sell Crafts is offering a new and innovative strengths-based education and marketing program for crafters. This program is designed to help crafters find success by focusing on their individual talents and strengths, and applying them to the unique challenges of building a successful crafting business.

Creating Success with a Strengths-Based Approach to Selling Crafts
San Diego, CA, July 14, 2015 --(PR.com)-- The strengths-based approach to business success has been spreading at an amazing rate. Companies around the world are using the strengths-based approach, like the Gallup Strengths Finder, to help employees discover and develop their inherent abilities. No longer held back by focusing on improving their weaknesses, it has been widely demonstrated that people rise to a greater level of success when they work with the talents and strengths that are innate to them.

Business professionals around the world are in agreement that developing employees’ strengths brings greater success to the individual and the company, but what about the professional crafter? Who is going to bring this important new key to creating success to craft artisans who work independently without a team of professionals to help them advance their business success? That question is being answered today with the launch of “Psyched to Sell Crafts,” a strengths-based education and marketing program for crafters.

Reggie Lightner, the creator of Psyched to Sell Crafts, is a professional in the field of psychology and an award winning craft artisan who wants to bring this information to the crafting community. As the former administrator of a successful crafting social network, Reggie is very familiar with the challenges facing crafters who feel they have to follow in the footsteps of other prominent crafters to achieve success. "Crafters who do this often find themselves still struggling because they are investing in a sales method that will never work for them because it doesn’t pair with their personality type," Reggie confides. “I've fallen into this trap myself. It's so frustrating and, worse, you often lose money and motivation in the process.”

Positive Psychology and the strengths-based approach to success is being heralded as the most important discovery in the field of psychology in the past century. Paul Brown, Forbes Magazine columnist, observes, “Simply stated, making a weakness less of a weakness is simply not as good as being the best you possibly can be at something and using those talents and skills to overcome the challenges in our lives.” Reggie agrees stating, “Everyone should be embracing this concept, but it is especially relevant to crafters who often fill the roles of both production and promotion. In these instances, applying a weak skill to a challenge can be devastating to the success of their business.”

To get started, Psyched to Sell Crafts is offering a personality quiz that will help crafters find selling venues that fit with their personality type. The “What Craft Venue is Right for You?” quiz includes 16 venue options with over 88 pages of information and tips for the success-seeking crafter. www.psychedtosellcrafts.com/quiz/

Psyched to Sell Crafts has been created to support and inspire craft artisans in their goal to earn more money in the $30 billion crafting industry. Combining self-discovery and education, the launch of Pscyhed to Sell Crafts gives crafters the opportunity to create their own unique path to financial success selling their handcrafted merchandise. www.psychedtosellcrafts.com
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Reggie Lightner
424-262-0298
www.psychedtosellcrafts.com
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