North Little Rock, AR, November 02, 2015 --(PR.com
)-- Bourbon & Boots
, the Southern-Inspired Lifestyle Brand announced today that it has entered into agreement to purchase Tales from the South, the southern story radio show and media company created and founded by Paula Martin Morell.
Tales from the South is a showcase of writers reading their own true stories during a live weekly show. Stories range from funny to touching, from everyday occurrences to life-altering tragedies; all sharing their very personal experiences of living in the south. The tagline of the production has been “True Stories Told by the Southerners Who Lived Them.”
While the show itself is unrehearsed, live recordings are curated into digital content that are consumed weekly through national public radio, satellite and internet streaming radio, podcasts, web stream, and RSS Feeds to over 50 million listeners in over 60 countries.
Ms. Martin Morell will remain with Bourbon & Boots as executive producer of the digitally distributed content, continuing to ensure the writer submitted scripts and stories continue to deliver the authenticity of the southern living experience.
“I couldn’t be more pleased that my labor of love will be transitioned into a company with big plans for the export of the Southern lifestyle," says Paula Martin Morell, founder of Tales from the South. Martin Morell continues, “I am excited to see Tales from the South expanded across all the major Southern Cities and the opportunity for Southern Writers to have a broader platform to share their unique and personal stories.”
The live shows have primarily been sourced from Central Arkansas, but post acquisition Bourbon & Boots will extend the live events to the most historical and interesting cities across all of the southern states to completely capture, celebrate, and share the diversity of the southern living experience.
“The vision for Bourbon & Boots since our acquisition 5 months ago was to transform it from a small peer-to-peer artisan market place to a national lifestyle brand, capitalizing on the international infatuation of the southern lifestyle,” says Rod Ford, Founder and Managing Partner of XCelerate Capital and Chairman of Bourbon & Boots. “Our formula is an organic offering of southern inspired content and authentic southern commerce. We’ve spent the past 5 months building world class branded southern merchandise and a scalable commerce business, reaching an audience of over 18 million per month. The addition of truly authentic curated southern lifestyle content, originating from the storytellers from the most historic cities from the south is the next piece of our puzzle towards creating an internationally significant lifestyle brand.”
About Tales from The South
Tales From the South is a radio show, publishing entity, and digital content distribution company created and produced by Paula Martin Morell who is also the show's host, in conjunction with UALR’s Department of Rhetoric and Writing. The show has been taped on Tuesday nights in various restaurants and venues throughout Central Arkansas and distributed to an international audience.
About Bourbon & Boots
Bourbon & Boots is a national lifestyle brand that exports and celebrates the Southern living experience through unique stories and hand curated southern merchandise. The company was founded in Little Rock, AR in 2012 and was acquired by Early Stage Venture Investor, xCelerate Capital in May 2015. The current headquarters is a newly renovated historic building on Main Street in the Historic Argenta District of North Little Rock, AR.