Web Decisions, Marketing Database and Customer Insight Leader, Hires President
Web Decisions, a leading marketing database and customer insight services leader, hires George Bardenheier as company President. This enhanced senior management leadership will help Web Decisions’ clients leverage real-time data driven customer engagement to increase revenue and profits.
"It gives me great pleasure to announce that George Bardenheier will be joining Web Decisions on January 4th as President," said Kim Addington, Chief Executive Officer. "In addition to managing all day-to-day operations, George will oversee the company's thought leadership and client consultation practice, and the delivery of an evolving set of analytics, business intelligence, and customer engagement solutions that help our clients grow."
George is currently the Founder and President of Notch Interactive, an online marketing agency. Previously, George held executive level management positions with leading marketing database and customer engagement companies, including VP at Partners Marketing, President of Libran Privacy Solutions, VP Sales at Shop Talk, Channel Development Leader at Acxiom, SVP Corporate Development and Sales at May & Speh, and VP Strategic Planning and National Sales at Metromail/Experian.
About Web Decisions
Web Decisions provides real-time data driven marketing solutions that enable actionable business intelligence and campaign execution to power the marketing communications for our medium and large sized business clients. We resolve the critical challenges faced by marketers at many of the nation's most prominent CPG, retail, financial services, insurance, catalog, publishing, and health care companies by providing customer database, merge purge, business intelligence, statistical modeling, analysis, data enhancement, and social media marketing solutions.
Web Decisions recently launched several new services, including alwaysOn, a real-time enabled Customer Engagement Platform that recognizes customers' interactions at any touch point and then displays relevant content in real-time based on the consumer's purchase behavior and profile matched to their current action.
Web Decisions has been recognized as one of the fastest growing companies in the U.S. by Inc. Magazine in their Inc. 5000 List and in the Triad Business Journal Fast 50.