Islandia, NY, August 03, 2016 --(PR.com
)-- “There are roughly 2 billion PCs in the world and more than 5 billion mobile devices. Thus it is inevitable that both mobile internet traffic and mobile search will ultimately surpass the PC globally.” To sum things up, mobile searches are quickly overtaking desktop and because of this, mobile marketing is hotter than ever before. What does this mean for companies with an online presence? It means that those who jump on board this mobile marketing trend will have a huge advantage over their competition! Here is a statistic that will blow your mind: “The mobile market will generate 35% more spending by 2015 compared to 2012: $400 billion versus $139 billion.” – SearchEngineJournal.com.
Let’s face it, in the 21st century, we literally have the world at our fingertips, 24/7 in the form of Tablets and Smart Phones. In this fast paced world of mobile devices, we want information and answers at our fingertips at all times. In this day and age, your business needs to be at the forefront of this wave of technology not only to keep up but to prosper and grow. Even if your business is not a “Big Business” there is no reason it shouldn’t be perceived as one. After all, in the mind of most consumers, “Perception is reality.”
According to statistics provided by Google, 96% of American Consumers who own a Smartphone or Tablet search for local businesses and business information using their Smartphones or Tablets exclusively. Ironically 88% of these searches occur while the consumer is at home or work where a desktop computer may be only a few steps away. Obviously, it’s easier to pick up a Smart Phone or Tablet and search for a business or information, than it is to sit down at a computer.
Almost all of us have tried to visit a website on a Smartphone or Tablet only to be frustrated as we are forced to pinch or zoom and scroll around while trying to read the print or make the site fit into your screen. It is not a very pleasant experience and not conducive to gaining or keeping customers. A recent survey discovered that 7 out of 10 American consumers experiencing these results end up simply leaving the site and visit a competitor who actually does have a “Hybrid” website that is mobile compatible and functions as much like a "conventional app."
There was a time when only large corporations or big retail outlets needed or could afford a web based presence Mobile App that functions on a Smart phone or Tablet. But in today's technology driven society every business, especially small and medium sized businesses need to have a mobile web presence to compete in business.
Unfortunately, the costs of having a desktop website and a mobile app can be extremely expensive to design, set up and maintain. Website designs can run as high as $20,000 and developing a mobile app can cost as much as $6000 or $7000. Support for a website with associated mobile apps can average between $1200 and $1900 per month, which can be too expensive for most small or medium size businesses.
Most small and medium size businesses are unaware that there is a unique option available in the form of "Hybrid" Mobile Apps, which are actually websites, which have the ability to function not only as a website but also as an "app" on any mobile device. "Hybrid" apps cost nothing for the end user to add to their home screen and use no memory on mobile devices. These "Hybrid" Apps are very inexpensive compared to conventional or "Native" apps. Several companies such as MobileWebAppz.com in Bohemia, NY provides support and maintenance for under $100 per month. Companies like these make global technology affordable which is a perfect way for small and medium sized businesses to compete in today's fast paced world of technology and online mobile marketing.