Atlanta, GA, February 04, 2017 --(PR.com
)-- PlayOn! Sports, the nation’s premier live high school sports media company, conducts Super Bowl Ad survey, asking students to rank brand awareness and ad effectiveness, pre and post Super Bowl.
PlayOn! Sports, an Atlanta-based high school sports media and marketing company, and the expert in high school community programs, asked students from across the country what they think about the brands that will be advertising during Sunday’s Super Bowl between the New England Patriots and the Atlanta Falcons.
PlayOn! asked students for their preferences and opinions about advertisers prior to the Super Bowl and will collect data from the same student panel after the Super Bowl.
Who has the most to gain in the high school space?
Advertisers Bai, 84 Lumber, and Persil have the lowest brand awareness, as low as 30%, and thus, the most to gain. Each are deploying ad messages that resonate with the teen market, such as celebrity endorsement and social advocacy.
Who has the most to lose in the high school space?
Approximately 80% of teens surveyed by PlayOn! have positive brand feelings toward Skittles and Snickers.
The stakes are high for Super Bowl brand advertisers among the teen market. Brand recall is exceptionally high, with 73% of teens being able to recall brands responsible for their favorite ads aired during previous Super Bowls, and 95% have a lasting positive feeling toward that brand.
Finally, when asked their preferred category of commercial (Comedic, Emotional, Informative, Thrilling, Other), 86% responded "Comedic."
Stay tuned for PlayOn!'s Post Super Bowl study to see which brands were able to increase awareness/improve perception among high school students.
PlayOn! was founded in 2008 with the purpose of honoring and celebrating the commitment and achievements of high school students, parents, coaches, and teachers - inside the walls of the schools and in communities across the country.
PlayOn! Sports is the nation’s leading high school sports media company, streaming more live events than any other company in the country. PlayOn! operates The NFHS Network, a joint venture of the National Federation of State High School Associations (NFHS), its member State Associations, and PlayOn!. PlayOn! manages the day-to-day operations of the NFHS Network, which delivers live and on demand high school events at http://www.NFHSnetwork.com.
With relationships with more than 10,000 schools across the country, PlayOn! provides brand partners with unparalleled insights, access, analytics and activation on the high school market, including students, athletes, teachers and communities.