PIL Creative Group Named Advertising Agency of Record for the 55th Annual Coconut Grove Arts Festival

Coconut Grove Arts & Historical Association, Inc. has selected PIL Creative Group as its advertising agency of record for the 55th Annual Coconut Grove Arts Festival after a three-month evaluation process. PIL Creative Group is an independent design, marketing and advertising agency based in Coral Gables, FL.

PIL Creative Group Named Advertising Agency of Record for the 55th Annual Coconut Grove Arts Festival
Coral Gables, FL, August 29, 2017 --(PR.com)-- PIL Creative Group will lead the branding and communication for the festival’s 55th edition via advertising, digital marketing, social media, experiential marketing and creative design strategies across the nation. The creative design for this year’s event is inspired by the quintessentially fresh, vibrant and tropical Grove vibe. Elegant and aspirational, it challenges the audience to find the inherent artist within fostering a deep appreciation of the event and its philosophy.

The Coconut Grove Arts Festival began as an intimate curated art show featuring a handful of local artists. Today, the event is one of South Florida’s most successful arts festivals featuring the works of 360 internationally recognized artists as well as a dynamic culinary showcase, and live musical entertainment to an estimated 120,000 attendees during President’s Day weekend (February 17-19, 2018).

“The award-winning team at PIL Creative Group is unwavering in its commitment to bold, brave ideas. Their capabilities in design, advertising and digital media make them uniquely equipped to bring innovative solutions to what we’re trying to achieve,” said Monty Trainer, President of the Coconut Grove Arts Festival. “We are excited to partner with them to pen the next chapter in the Coconut Grove Arts Festival’s transformation to a leading supporter of fine art and crafts by world-renowned artist.”

Offering capabilities in creative design, marketing and advertising, PIL Creative Group brings fully-integrated solutions to clients from planning through activation. With more than 15 years of proven results, the group has received over 125 awards for their work including AAF ADDY Awards, GDUSA, and Print Design Adrian Awards. A few of PIL’s most notable clients include Seabourn, Regent Seven Seas Cruises & Hotels, Casa de Campo Resort & Villas and the Miami Open. The firm’s work with the Coconut Grove Arts Festival exemplifies one of PIL’s core values to support community initiatives.

“The Coconut Grove Arts Festival is not just a weekend of great art, music, food and fun. It’s a determined, long term commitment to supporting our community’s cultural programs. In fact, one of our designers was the recipient of their scholarship,” said Patsy Linares, president of PIL Creative Group. “The festival has an incredibly rich story to tell and we look forward to partnering with the Coconut Grove Arts & Historical Association as we draw upon our diverse team of specialists to elevate and advocate this influential brand.”

The Coconut Grove Arts Festival attracts an estimated 120,000 people to the streets of Coconut Grove, Florida. The event showcases the works of 360 internationally recognized artists in such categories as mixed media, painting, photography, digital art, printmaking & drawing, watercolor, clay work, glass, fiber, jewelry & metalwork, sculpture and wood. For more information, please visit http://www.cgaf.com/. Connect via Facebook @Coconutgroveartsfestival and Twitter @cgartsfestival.

About PIL Creative Group
PIL Creative Group is a full-service brand communications company located in Coral Gables whose expertise runs the gamut from luxury travel and tourism to medical and financial sectors. Visit www.pilcreativegroup.com for more information.
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Vanessa Fernandez