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Association of Coupon Professionals

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The Association of Coupon Professionals Presents Free “Coupon Best Practices: Program, Process, People, Partners” Webinar

Latest in ACP Academy Series, Coupon Best Practices Webinar on November 15, 2017.

Drexel Hill, PA, October 10, 2017 --( The Association of Coupon Professionals (ACP) is announcing the latest webinar offering from ACP Academy, the education and training arm of the association. The free “Coupon Best Practices: Program, Process, People, Partners” webinar will be November 15, 2017 at 2 p.m. EST.

Designed for industry participants, this webinar explores how to create a coupon program that is efficient, effective and minimizes risk. It takes collaboration, cooperation and communication to effectively develop coupon program, and create processes to execute them. This webinar will review strategies that both retailers and manufacturers can employ to develop best practice policies, processes, and training.

“We have recruited industry leaders to discuss how they implemented best practices,” said ACP Executive Director, John Morgan. “The learnings will help you improve your coupon program.”

Addressing the four “P’s” of effective coupon program, the webinar will cover topics including:


Retailer - clear and consistent program policy available to consumers
Manufacturer - clear and consistent program available to retailers, consumers and cashiers


Retailer - GS1 Databar Validation, Override & Supervisor Intervention, Fraud prevention
Manufacturer - Internal process to assure accuracy of coupon offers and family codes, minimize complex and high-risk (high value) coupons


Retailer - Cashier and in store training
Manufacturer - Standardized tools and training


Executing your policies and processes

Presenters for this webinar include: Mary Oster, Target; Jackie Broberg, General Mills; Laura Czekala, NCH and John Morgan, ACP (Moderator) Following the presentation, participants will have an opportunity to ask questions and receive answers from the presenters.

Practitioners who work for a retailer, manufacturer or a vendor that directly supports retailers and/or manufacturers are invited to learn more and register at

About the Association of Coupon Professionals

The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.

For more information, contact John Morgan, ACP Executive Director, at 610-789-1478,, visit, or connect on Twitter and LinkedIn.
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