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Life Fibre Company Launches ONUŽ SS 2018 Collection

Life Fibre Company Launches ONUŽ SS 2018 Collection
Tokyo, Japan, April 14, 2018 --( ONU®, a global lifestyle wear brand from Japan, officially entered the apparel market with the launch of its first women's performance wear collection mainly made of merino wool. Integrating the highest standards of sustainability with performance, its first collection for women will be exclusively available online at from the 18th of April.

"I encountered merino wool, which has the innate ability to regulate the micro climate inside clothes, and thought it might work well for yoga activity workouts. By the time, we tried the first samples on, our reasoning turned out to be absolutely right," said Yoshi Mizumori, CEO of Life Fibre Company. "Yoga practitioners need very specific, and technically crafted apparel for their practice, which can cope with perspiration during the practice. Yogis tend to feel cold after their practice, since normally synthetic clothes do not normally absorb liquid and cotton tends to be dumped get drenched with sweat; merino wool absorbs humidity before it forms liquid."

Yoga is booming, it is said there are 36 million yogis in the US and the number is increasing year over year. ONU®’s approach to apparel begins with styles perfect for yogis and uses merino materials for almost all the products. Merino wool is shorn from the back of merino sheep which are raised in a clean environment. Their wool is a sustainable, self-renewing resource – Lambs are raised eating grass, they are shorn 6-7 times in their lifecycle and when they die they are returned to the earth to nourish the grasses for the next generation.

Merino wool is not only natural and functional unlike other fibers, but is also soft and resilient, making it the perfectly suited for inversions and a broad range of moves.

ONU® Spring Summer 2018 features 7 basic styles with for women, including T shirts, Tanks, Bra Tops and Pants.

About ONU®
ONU® is a global lifestyle wear label designed and produced entirely in Japan, from gathering the materials through to the final products by Life Fibre Company. We love and trust nature, so we love fibers such as wool. Our practice is to create "natural but functional" performance wear using the most natural, environmentally friendly methods.

Contact: Toshiya Inoue
Phone: +81 3 3662 6735
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Life Fibre Company
Toshiya Inoue

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