Milan, Italy, June 19, 2018 --(PR.com
)-- In hard times for employment, positive news finally emerges on the qualified youth work front: “Las Jobas® | Fabulous Jobs Only” (lasjobas.com), a project halfway between recruiting and employer branding managed by Italian company TM - Tipi Metropolitani.
The aim of the project is to select and submit to young millennials in the 20 to 30 age range only funny, unconventional and motivating jobs at the most popular companies. Some examples: Who wouldn’t like to be a hotel tester at a luxury hotel chain or a globetrotter travel guide? With Las Jobas® can be true!
“We have worked for a long time in the qualified youth employment industry, and we felt that the time had come to turn the current storytelling ‘upside down’: that of a lost generation resigned to carry out only demotivating and underpaid jobs,” said project founder Federico Pisanty. “We therefore decided to knock to world’s main companies’ doors, proposing them to try to ‘conquer job seeking millennials’ in a constructive way, that is offering them 'experiences to tell.' Hence the name, 'Las Jobas®,' a sort of youth jobs Las Vegas.”
The project's initial spring was that, according to a research by Monster, 83% of millennial candidates, want to work for companies whose values correspond to their own. It is therefore strategic to develop original employer branding policies to attract the best talents.
“Up to now Las Jobas® worked with several major Italian groups, including DriveNow, Eataly, Monster and Qui! Group. Time had come to open up to the world market. We aim to become the ‘daily must visit’ marketplace for millions of young millennials, searching for breathtaking job experiences,” said Federico Pisanty.