New York, NY, August 01, 2018 --(PR.com
)-- Vivoadvert TrackTag is an updated technology for tracking paid traffic: more qualitative tracking and supporting cross-browser/cross-device of user activity.
Vivoadvert, a leading company in the field of digital marketing, announces the start-up of TrackTag – the updated tracking-code version. Thanks to the introduction of cross-device and cross-browser tracking technologies, the number of correctly tracked visits is expected to increase by 5-10%. Furthermore, the procedure of integration with several advertising networks and campaigns is significantly simplified. “We constantly work on improving our tracking in Vivoadvert. The tracking-code’s evolution is the solution for new tasks arising in the course of the digital marketing development. Certainly, the new Vivoadvert tracking-code is an important step in the platform development, taking into account the great popularity of this integration method,” says Alex Panin, head of the Vivoadvert Tracking Department.
If the advertiser cooperates with more than one advertising network, it’s possible to set up traffic attribution easily by specifying value of the deduplication parameter. Therefore, the advertiser will be able to understand which source the order belongs to. Moreover, the installation of the updated tracking-code outside of the universal containers – such as GTM – prevents erroneous blocking of advertising materials by browser add-ins and some anti-virus applications. Another important function of the updated tracking-code is to track orders made through different browsers and/or from different devices. As a result, orders will be correctly registered in statistics, even if the user launches the browser in incognito mode or follows an advertising link in one browser, but executes the target action in the another one (and even if he uses different devices herewith). The important fact is that this is done without using user’s personal data.
About Vivoadvert Company
The Vivoadvert Company was established on October 1, 2005. The official start-up of the Vivoadvert platform took place on March 1, 2012. Nowadays, this is an international advertising network. The Company's headquarters is located in Armenia, Yerevan.
The Vivoadvert Company has its own representative offices in Russia, the USA, Armenia and Ukraine. The network cooperates with partners and advertisers all around the world. More than 600 advertisers, more than 32,000 webmasters do business with the company, are what give more than 5,000,000 targeted visitors per day together.