MYND™ Drinks Appoints Westbridge Licensing to Lead Brand Collaborations and Licensing
MYND Drinks has appointed Westbridge Licensing to lead its licensing and brand collaborations. Westbridge will pursue partnerships across sports, wellness, entertainment, creator and flavor categories ahead of MYND's national expansion in 2027. MYND is a sparkling protein drink made with 20 grams of whey protein isolate, less than 100 calories and no added sugar.
Chicago, IL, October 31, 2026 --(PR.com)-- MYND® Drinks, the beverage brand made with 20 grams of whey protein isolate, has appointed Westbridge Licensing as its licensing and brand collaboration representative. Westbridge will identify and secure partnerships for MYND across sports, wellness, entertainment, creator and flavor categories as the brand prepares for national distribution in 2027.
Every can of MYND delivers 20g of whey protein isolate in less than 100 calories, made with real fruit juice and no added sugar. MYND is available in Lemon Ginger, Orange Mango and Pomegranate, online and at retailers in Chicago/Midwest and NYC/East Coast.
“MYND is excited to gear up for our national expansion. Our unique combination of grab-and-go high protein with low calories is a compelling story we’d like to tell with the right partners,” said Christopher Hamick, Vice President of MYND. “Todd Lustgarten and the Westbridge team bring the relationships and licensing experience to find partners who share our point of view, whether that’s a team, an athlete, a creator or a flavor brand. As we head into national expansion, we want collaborations that put MYND in front of new audiences and give people a reason to try and love it.”
MYND is now open to collaboration and licensing. Opportunities include co-branded and limited-edition flavors, sports and team partnerships, athlete and creator collaborations, retail and event programs, and lifestyle licensing. Brands, properties and creators interested in working with MYND can contact Westbridge Licensing.
“Consumers want brands that deliver both function and personality, and MYND has both,” said Todd Lustgarten, Managing Partner, Westbridge Licensing. “We see strong opportunities to connect MYND with partners in sports, wellness, entertainment, creator communities and flavor innovation, and we’re thrilled to represent the brand as it grows nationally.”
About MYND® Drinks
MYND is a sparkling protein drink made with 20 grams of whey protein isolate, less than 100 calories and real fruit juice, and made with no added sugar. Available in Lemon Ginger, Orange Mango and Pomegranate, MYND is sold online and at retailers in Chicago and New York City, with national distribution beginning in 2027. Learn more at www.drinkmynd.com.
About Westbridge Licensing
Westbridge Licensing is a global brand licensing agency dedicated to building strategic licensing programs that expand brand reach and create meaningful consumer connections. The Westbridge team brings decades of combined experience in licensing, brand development and global market strategy. Westbridge partners with iconic brands, personalities and intellectual properties to develop innovative licensing opportunities across multiple product categories worldwide.
Contacts
Licensing and collaboration inquiries
Todd Lustgarten, Managing Partner, Westbridge Licensing
todd@westbridgeinc.com
Media and distribution inquiries
Christopher Hamick, Vice President, MYND Drink
partner@drinkmynd.com
Every can of MYND delivers 20g of whey protein isolate in less than 100 calories, made with real fruit juice and no added sugar. MYND is available in Lemon Ginger, Orange Mango and Pomegranate, online and at retailers in Chicago/Midwest and NYC/East Coast.
“MYND is excited to gear up for our national expansion. Our unique combination of grab-and-go high protein with low calories is a compelling story we’d like to tell with the right partners,” said Christopher Hamick, Vice President of MYND. “Todd Lustgarten and the Westbridge team bring the relationships and licensing experience to find partners who share our point of view, whether that’s a team, an athlete, a creator or a flavor brand. As we head into national expansion, we want collaborations that put MYND in front of new audiences and give people a reason to try and love it.”
MYND is now open to collaboration and licensing. Opportunities include co-branded and limited-edition flavors, sports and team partnerships, athlete and creator collaborations, retail and event programs, and lifestyle licensing. Brands, properties and creators interested in working with MYND can contact Westbridge Licensing.
“Consumers want brands that deliver both function and personality, and MYND has both,” said Todd Lustgarten, Managing Partner, Westbridge Licensing. “We see strong opportunities to connect MYND with partners in sports, wellness, entertainment, creator communities and flavor innovation, and we’re thrilled to represent the brand as it grows nationally.”
About MYND® Drinks
MYND is a sparkling protein drink made with 20 grams of whey protein isolate, less than 100 calories and real fruit juice, and made with no added sugar. Available in Lemon Ginger, Orange Mango and Pomegranate, MYND is sold online and at retailers in Chicago and New York City, with national distribution beginning in 2027. Learn more at www.drinkmynd.com.
About Westbridge Licensing
Westbridge Licensing is a global brand licensing agency dedicated to building strategic licensing programs that expand brand reach and create meaningful consumer connections. The Westbridge team brings decades of combined experience in licensing, brand development and global market strategy. Westbridge partners with iconic brands, personalities and intellectual properties to develop innovative licensing opportunities across multiple product categories worldwide.
Contacts
Licensing and collaboration inquiries
Todd Lustgarten, Managing Partner, Westbridge Licensing
todd@westbridgeinc.com
Media and distribution inquiries
Christopher Hamick, Vice President, MYND Drink
partner@drinkmynd.com
Contact
Westbridge Licensing
Todd Lustgarten
323-284-5100
www.westbridgeinc.com
Todd Lustgarten
323-284-5100
www.westbridgeinc.com
Contact
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