YogaSandals.com

YogaSandals.com

Yoga Sandals® by Beech are creating a Sandal Revolution™! Beech Sandal Co., LLC designs, imports and sells a patented line of sandals, Yoga Sandals®, the next level in flip-flop design with four toe separators that promote the yogic principle of spreading the toes for overall balance and body alignment. With everyday wear, Yoga Sandals® help bring back flexibility and strength to the bones and connective tissues in the feet, which can atrophy and become compacted from wearing constrictive shoes over time. In addition to the added health benefits from this patented foot therapy, Yoga Sandals® are also great to use for pedicures, and have been marketed as The Upscale Pedicure Sandal®, an original design created by Gayle Trenberth. For more information on Yoga Sandals®, visit www.yogasandals.com.

www.yogasandals.com

Status
Private Company

Company History

Beech Sandal Co., LLC, established in 1999, has developed a multi-tiered market for Yoga Sandals®. Early on, the sandals were marketed as the “Upscale Pedicure Sandal®” receiving editorial coverage in national magazines such as Essence and “O” Magazine. This fueled substantial retail sales, building upon a solid base of over 1500 salon and spa wholesale customers.

As the sandals became more popular, inquiries began coming in from yoga studios and practitioners, podiatrists, chiropractors, doctors of osteopathic medicine and people with various foot issues. The basic practice of spreading one’s toes to create better balance and body alignment combined with the firm support of the slanted sole into the ball of the foot while walking proved to be a higher purpose for the sandals.

By creating proper foot alignment, the rest of the body – the ankles, knees, and hips are able to come into alignment. As a result, the sandals evolved into Yoga Sandals® and sales have since been growing at a very rapid pace.

In July 2007, Yoga Sandals® received editorial coverage in Prevention Magazine which resulted in a major surge in sales. Yoga Magazine followed in November 2007 with an editorial spot that continued to position these sandals as footwear with added health benefits.

Yoga Sandals® retail for $28.00 - 43.00 and are currently available through our online retail and wholesale stores at www.yogasandals.com. In addition to our ever-growing salon, spa, yoga studio and wellness center wholesale customers, Yoga Sandals® are also available in “FootSmart”, “Gaiam”, “Easy Comforts”, “Fingerhut” and AmeriMark catalogs. We have distributors in Europe, Canada, Australia and Singapore with various websites that sell Yoga Sandals® internationally.