Cadient and SparcStart Partner to Combine AI-Driven Efficiency with Authentic Employer Branding
Cadient and SparcStart have partnered to combine AI-powered hiring with video-driven recruitment marketing. Employers can now embed authentic videos into Cadient’s SmartSuite™, boosting candidate engagement, strengthening employer brand, and streamlining hiring from first impression to offer—all within a single, compliant workflow. - December 08, 2025
Happydance and SparcStart Partner to Bring Hiring Manager Video to Career Sites
SparcStart and Happydance partner to bring hiring manager videos to career sites, giving candidates a human, personalized view of roles while boosting engagement, self-selection, and application quality. - November 20, 2025
SparcStart Launches Social Media Metrics and Earned Media Value Tracking to Empower Recruitment Marketers
SparcStart, the leading platform for employee-generated recruitment marketing content, now tracks social media performance and automatically calculates earned media value (EMV). This update gives recruitment marketers clear ROI metrics and helps optimize content strategies by comparing organic reach to paid spend, all within one platform. As content increasingly drives candidate engagement, this insight is essential for staying competitive and maximizing impact. - July 10, 2025
Study Shows Video Reduces Recruitment Costs While Improving Candidate Quality
A major research study conducted by The Sourcing Institute has quantified significant efficiency gains and quality improvements when hiring manager videos are integrated into recruitment outreach. The study, examining nearly 10,000 candidates, shows that video-enhanced recruiting messages reduce... - December 11, 2024
Sparcstart Unveils ROI Calculator for Employer Branding and Recruitment Marketing Professionals
Sparcstart, the innovative and industry leading recruitment marketing video platform, proudly announces the launch of its ROI Calculator. Designed specifically for employer brand professionals, recruitment marketers, and talent acquisition teams, this powerful tool empowers organizations to... - September 16, 2024
Empower: Revolutionizing Recruitment Marketing Asset Management for Enhanced Efficiency and Engagement
Streamlined Solution Enables Companies to Seamlessly Manage, Measure, and Share Recruitment Marketing Assets - September 05, 2023
SparcStart Launches New Product to Automate Hiring Manager Videos
Innovative Solution Offers a Personal Touch to Job Descriptions, Increasing Engagement and Diversity - August 21, 2023
SparcStart Introduces the Integrated Recruitment-Marketing Video Platform
With today’s release of the new video marketing capabilities, SparcStart leads the industry as the simple, secure and scalable platform to power employer branding and recruitment marketing video. Increased automation and remote processes have disconnected candidates from the relationships... - May 16, 2022