New Episode of Behavioral Economics in Marketing Podcast "Managing Conflict in the Workplace"

Join host Sandra Thomas-Comenole on the 21st episode of The Behavioral Economics in Marketing Podcast as she discusses "Managing Conflict in the Workplace." When conflicts happen in the workplace; they impede progress, lower morale and can even repel talented employees. Therefore, it is... - April 24, 2021

Behavioral Economist Publishes White Paper on Pent-Up Demand in the Travel Industry

Sandra Thomas-Comenole, behavioral economist and award winning marketing professional, published a white paper entitled, "Are we experiencing pent-up demand in the travel industry?" Almost a year into the COVID-19 pandemic, and the term "pent-up demand" has become the battle... - February 17, 2021

Behavioral Economics in Marketing Podcast Releases New Episode on Human Capital Investment

Join host Sandra Thomas-Comenole on the 14th episode of The Behavioral Economics in Marketing Podcast as she discusses "Increasing Human Capital for Business Growth." Human capital is a measure of the economic value of an employee's skill set. A company that focuses on increasing their... - January 16, 2021

7 Most Commonly Effective Leadership Styles: Behavioral Economics in Marketing Podcast Releases Its 13th Episode

Join host Sandra Thomas-Comenole on the 13th episode of The Behavioral Economics in Marketing Podcast as she discusses "7 Most Commonly Effective Leadership Styles." Leadership styles are frameworks and classifications of a leader's characteristic behaviors when directing, motivating,... - January 08, 2021

New Season of the Behavioral Economics in Marketing Podcast Focusing on Leadership

Join host Sandra Thomas-Comenole on the 2nd season of The Behavioral Economics in Marketing Podcast as she explores topics in leadership including acquisition theory, human capital theory and IKEA effect. Season 2 of the Behavioral Economics in Marketing podcast will begin by laying the framework... - December 09, 2020

Are Customer Sentiment Surveys a Good Indicator of Current and Future Travel?

Sandra Thomas-Comenole releases white paper on the efficacy of customer sentiment surveys for predicting travel. - October 30, 2020

Optimizing Customer Experience (CX) with Priming Effect

Join host Sandra Thomas-Comenole on the 9th episode of The Behavioral Economics in Marketing Podcast as she discusses "Optimizing Customer Experience (CX) with Priming Effect." The Priming Effect is about introducing an initial stimulus to elicit a secondary response. The Priming Effect... - October 28, 2020

New Podcast Episode: Avoiding the Affect Heuristic in Market Research

Join host Sandra Thomas-Comenole on the 8th episode of The Behavioral Economics in Marketing Podcast as she discusses the "Avoiding the Affect Heuristic in Market Research." - October 16, 2020

New Podcast Episode: Build Customer Engagement with IKEA Effect

Join host Sandra Thomas-Comenole on the 7th episode of The Behavioral Economics in Marketing Podcast as she discusses the "Build Customer Engagement with IKEA Effect." In short, the IKEA Effect is all about how personal investment in a process or product creates and increases value. In... - October 03, 2020

Mitigating Customers’​ Choice Overload to Increase Conversion Rate: Behavioral Economics in Marketing Podcast Releases Its 6th Episode

Join host Sandra Thomas-Comenole on the 6th episode of The Behavioral Economics in Marketing Podcast as she discusses the "Mitigating Customers’​ Choice Overload to Increase Conversion Rate." In this episode, Sandra will demonstrate practical applications for marketing professionals to mitigate the effects of choice overload by optimizing the user experience. - September 25, 2020

Behavioral Economics in Marketing Podcast Releases Its 5th Episode

Join host Sandra Thomas-Comenole on the 5th episode of The Behavioral Economics in Marketing Podcast as she discusses the "Endowment Effect on your Marketing Mix." In short, the Endowment effect is all about loss aversion. In this episode, Sandra will demonstrate practical applications... - September 16, 2020

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