San Francisco, CA, August 15, 2008 --(PR.com
)-- Today, TheWealthyDentist.com and website marketing master Jim Du Molin release What Really Counts in Dental Marketing
, the first video tutorial in the 9 Truths series. This new video tutorial program on internet dental marketing is in response to calls from dentists across North America who have seen a drop in new patient flow as a result of the economic challenges facing the dental consumer due to rising energy and food costs.
"Internet dental marketing is a lot more than just dental website design," explains Du Molin. The first of his nine-part series, Goals: What Really Counts!, is available at no charge at LINK. This tutorial addresses what a dentist can and should expect from an Internet marketing campaign.
Goals of the program include attracting more new patients and seeing a reasonable return on dental practice marketing investments. Increasing a dental office's new patient flow helps the bottom line, but targeting high-value new patients is even more effective. Dentists may focus on cosmetic dentistry, dental implants, dental sedation, etc.
Internet dental marketing can build a professional image and increase a practice's return on investment (ROI). In addition, proper techniques can increase response from your dental internet web site marketing efforts by up to 50% or more from a dental practice's other marketing vectors.
"There are no easy solutions to economic changes," explains Du Molin. "No politician will wave a magic wand to balance our trade defect, lower gas prices and feed the worlds starving masses. You, as a doctor, own your business. You can control can control your own practice's future."
The next segment of the Nine Truths series will be released shortly. Truth 2, "Dental Website Marketing: Search Engine Positioning," examines how dentists can best attract consumers who use search engines to find a dentist.
To receive the complete series, visit
http://www.internetdentalalliance.com/9Truths.htm to register at no cost. Internet Dental Alliance members also receive access to additional information on dental website development.