New Book Pinpoints Power Networking as the Key to Career Success
There is no doubt that enormous strides have been made by women in the workplace in the past few decades, but they are currently still a minority in the executive ranks. JoAnn Ashman and Dianne Gubin, both seasoned business executives, have written a practical and honest book that offers short cuts to creating a powerful personal network—the fundamental building block to career success.
There is no doubt that enormous strides have been made by women in the workplace in the past few decades, but they are currently still a minority in the executive ranks. JoAnn Ashman and Dianne Gubin, both seasoned business executives, have written a practical and honest book that offers proven strategies for creating a powerful personal network—the fundamental building block to career success.
Both experienced professional net-workers, the two businesswomen met through their participation in a prominent women’s technology association at the height of the dot com frenzy. Gubin, an executive recruiter and president of TechExec Partners, Inc. headed the group’s Los Angeles chapter for five years—during which time she built the attendance to a routine 400-500 women technology professionals at each meeting. Ashman, Executive Director of Kellwood Company, a leading women's apparel marketer, served on the group’s board, chaired its mentoring program, and was a frequent speaker at the regional and national conferences.
For more than five years, the authors met hundreds of women who, said Ashman, “couldn’t understand why they hadn’t moved up in their careers. They came to our networking meetings hoping to ‘be discovered’ by senior women, not realizing the importance of first building a personal relationship and that ultimately that bond and commitment must come before work.”
“These women were looking for help, how-to books and guidance,” said Gubin. “They needed to learn the basics like the importance of tying personal interests and working together; establishing a complementary support team to accelerate professional success and maintaining continuity—nurturing the friendships throughout a lifetime and being ready to mentor the next generation.”
“Power Ladder, Network Your Way to Career Success—The Fast Track Guide,” became a mission for Ashman and Gubin. The book includes valuable insight on the give and take of mentor relationships, how to make the first ten seconds count in making a great first impression and why mending less-than-stellar workplace interactions can save you from having a ‘backdoor reference’ come back to haunt you. A personal Q & A section is a particularly effective exercise that gets the reader actively involved by answering the tough questions about their relationships, their career, and their networking skills.
According to Mark Goulston, M.D., business columnist and author of “Get Out of Your Own Way at Work,” Ashman and Gubin’s new easy-to-follow networking guide is “a must read for women and men in the workforce.”
JoAnn Warcholic Ashman has more than 20 years of executive management experience at various companies including Amdahl, Time Warner, Apple Computer and Johnson & Johnson. She has led staffs of 500 plus professionals, managed operating budgets in excess of $150 million, currently serves on the board of the Alliance of Technology Women (ATW) and was named one of the Top 100 Women in Technology by McGraw-Hill.
An executive recruiter for more than 15 years, Dianne Gubin handles the top tier of consulting and staffing for Fortune 1000 and fast growth companies. Her firm, Tech Exec Partners, Inc. in Los Angeles, regularly sponsors executive-level networking events. Gubin was the founder and director of Women in Technology International/LA and served as chair of the Digital Coast Round Table’s Industry Relations Committee.
Contact: Jeanne Feder