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elements™ Announces “elements living TV” Broadcast Network


Premium fitness brand elements™ introduces its very own "elements living TV" broadcast network to provide entertainment inside its clubs nationwide.

Miami Beach, FL, May 21, 2009 --(PR.com)-- Upscale women’s fitness brand elements for women has announced the launch of “elements living TV” – a multi channel television and broadcast network, allowing for a complete entertainment and lifestyle experience within its clubs.

elements living TV will be a healthy lifestyle-oriented network featuring entertainment and uniquely branded “elements” content. The channels will offer well-selected music videos, showcase female emerging recording artists, fitness and diet short clips, and “teaser” segments featuring elements All-Star Advisory Board members. Club members will have the ability to view longer versions of content on the on-demand portion of the network, from cardio machines at the clubs or from home via online streaming. The network will also help to spread the word about other important and great elements initiatives, such as showcasing emerging female recording artists, and spreading the word about the brands charitable efforts through the elements foundation.

The channel and network is fully sponsored by advertisers such as Nike Women and Lancome, and will be a free amenity to elements members and guests. The network will broadcast inside of elements clubs, as well as on-demand to a worldwide audience online.

“elements living TV network is one of our most exciting and ambitious achievements to date,” remarked Chris Palumbo, elements brand founder. “elements is more than just a fitness chain, we are a complete lifestyle brand. In addition to our award-winning elements clubs, we have developed many popular consumer portals. elements living TV is the next progression of our online magazine and media channel (www.elementsliving.tv). The multi-channel network will allow us to offer an unparalleled entertainment and fitness experience within the clubs. The network adds tremendous value, as it will continually reinforce elements as a overall wellness brand, and promote amenities and services within the clubs.”

They have developed a large amount of content over the past four years, and the on-demand lifestyle channels will allow members and guest to watch shows on their cardio machines, or at home. Imagine how progressive it is to have a guest walk in to an elements club and be surrounded by well selected music, announcements, tips, motivation, education, and fun. The member can further customize her experience through the on-demand portion of the network.

The elements fitness brand differs from other health club providers with its balanced approach to a healthy lifestyle: body, beauty and mind. Relying on expert guidance and support, elements™ creates a platform for women to come together in an environment of health and wellness. The brand also features an online magazine and media channel, elements living, a full-service interactive diet program, BalanceD™, and a full retail line.

For more information about elements living TV, please contact Lisa Salinas at 305.535.1525 or info@elementsforwomen.com, and visit www.elementsforwomen.com, www.elementsliving.tv.

About elements™
elements™ is an international premium fitness and lifestyle brand for women. The company offers membership-based fitness, diet and weight loss services throughout a network of wholly-owned, as well as franchised health clubs and online services. elements™ has appeared in Investor’s Business Daily, South Florida Business Journal, The Miami Herald, Forbes Magazine online and Club Business International among others. The brand features technologically advanced Smart Workouts, dynamic Group Workout series and a robust online diet program, BalanceD™. Over 45 locations are now under development in the U.S., as well as international expansion to Bombay, Dubai, Australia, Canada and London.

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Contact Information
elements for women
Chris Palumbo
786.363.4213
Contact
www.elementsforwomen.com
Attached Files
elements TV Press Release
Press release announcing the launch of elements TV broadcast network.
Filename: elementsTVnetworkPR.doc

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