ONEHOPE Wine Teams up with Fresh & Easy in Support of American Forests
Joint Campaign helps plant 8,540 trees with American Forests
Los Angeles, CA, June 22, 2009 --(PR.com)-- Today, Southern California-based ONEHOPE Wine and Fresh & Easy Neighborhood Market are pleased to announce an $8,540 donation to American Forests as a result of their recent campaign that planted one tree for each bottle of wine sold. ONEHOPE sells an exclusive blend of its Sauvignon Blanc at Fresh & Easy stores in Arizona, California and Nevada, to raise the funds. For each bottle purchased, 50 percent of the profits are being donated to American Forests, funding the planting of trees in areas devastated by wildfires. The campaign began on Earth Day and will continue for the rest of the year.
"We are proud to make this donation to American Forests," comments Tom Leahy, President at ONEHOPE Wine. "This is a great start in our first month and we look forward to making a bigger impact on our community as the program grows."
The 2008 Sauvignon Blanc blend, made by ONEHOPE wine-maker, David Elliott and Fresh & Easy’s Master of Wine, Phil Reedman, was developed using sustainable growing practices, and retails for $9.99 per bottle. This wine is available exclusively at Fresh & Easy.
American Forests, whose mission is to grow a healthier world, works to protect, restore and enhance the natural capital of trees and forests. “On behalf of our entire organization, we thank ONEHOPE Wine and Fresh & Easy for this donation,” said American Forests Executive Director, Deborah Gangloff. The organization was founded in 1875, and is a world leader in planting trees for environmental restoration, having planted over 25 million trees internationally as part of their Global ReLeaf program.
ONEHOPE Wine donates 50 percent of its profits to partner charities that support a variety of causes. The original brand was launched in June 2007, and created as a vehicle to raise funds and spread awareness for a variety of causes where the donations are built into the product line.
About ONEHOPE
ONEHOPE is a California wine company that donates 50 percent of its profits to important social causes. It has formed partnerships with notable nonprofits that support five distinct causes. These causes are breast cancer awareness (Susan G. Komen), AIDS research and services (AIDS/LifeCycle), Autism research and services (ACT Today!), preservation and protection of US forests (American Forests) and support for the families of fallen US soldiers (Snowball Express). For more information, go to www.onehopewine.com.
About Fresh & Easy Neighborhood Market
At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at budget prices. All Fresh & Easy brand products contain no artificial flavors or colors, no added trans fats and only use preservatives when absolutely necessary. www.freshandeasy.com
Media and Press Inquiries:
Christine Peake Lindsay Stephenson
ONEHOPE Fresh & Easy Neighborhood Market
(310) 395-5558 (310) 404-6284
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"We are proud to make this donation to American Forests," comments Tom Leahy, President at ONEHOPE Wine. "This is a great start in our first month and we look forward to making a bigger impact on our community as the program grows."
The 2008 Sauvignon Blanc blend, made by ONEHOPE wine-maker, David Elliott and Fresh & Easy’s Master of Wine, Phil Reedman, was developed using sustainable growing practices, and retails for $9.99 per bottle. This wine is available exclusively at Fresh & Easy.
American Forests, whose mission is to grow a healthier world, works to protect, restore and enhance the natural capital of trees and forests. “On behalf of our entire organization, we thank ONEHOPE Wine and Fresh & Easy for this donation,” said American Forests Executive Director, Deborah Gangloff. The organization was founded in 1875, and is a world leader in planting trees for environmental restoration, having planted over 25 million trees internationally as part of their Global ReLeaf program.
ONEHOPE Wine donates 50 percent of its profits to partner charities that support a variety of causes. The original brand was launched in June 2007, and created as a vehicle to raise funds and spread awareness for a variety of causes where the donations are built into the product line.
About ONEHOPE
ONEHOPE is a California wine company that donates 50 percent of its profits to important social causes. It has formed partnerships with notable nonprofits that support five distinct causes. These causes are breast cancer awareness (Susan G. Komen), AIDS research and services (AIDS/LifeCycle), Autism research and services (ACT Today!), preservation and protection of US forests (American Forests) and support for the families of fallen US soldiers (Snowball Express). For more information, go to www.onehopewine.com.
About Fresh & Easy Neighborhood Market
At roughly 10,000 square feet, Fresh & Easy markets are smaller than the typical supermarket to give customers a faster, easier shopping experience. In addition to fresh, high-quality prepared meals and produce, Fresh & Easy offers everyone’s favorite national brand products and household items, all at budget prices. All Fresh & Easy brand products contain no artificial flavors or colors, no added trans fats and only use preservatives when absolutely necessary. www.freshandeasy.com
Media and Press Inquiries:
Christine Peake Lindsay Stephenson
ONEHOPE Fresh & Easy Neighborhood Market
(310) 395-5558 (310) 404-6284
###
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