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Recently Launched Wakefly Campaign Helps Medical Device Companies Generate Leads

Internet Marketing and Usability Are Key to Driving and Converting Qualified Traffic

Boston, MA, November 20, 2009 --( Wakefly (, an innovative, award-winning web development and Internet marketing firm, today announced successfully launching a campaign for medical device companies, designed to illustrate how such firms can drive incrased qualified traffic to their websites, resulting in more conversions and more sales.

Integral to the Wakefly campaign is an online lead generation toolkit. This kit provides practical advice aimed specifically at medical device companies and their Internet marketing needs:

1. Explanation of home page structuring and how to steer visitors deeper into your site
2. Dependable, proven layouts that maximize conversions on subpages
3. Tips and advice on how to develop offers appealing to a wide range of visitors
4. Which critical data points should be addressed in an analytics application

Medical device companies that apply Wakefly's proven tactics for information architecture will enjoy increased "stickiness," meaning they will realize increased qualified leads, more conversions and more sales. Medical research marketing studies prove that the Internet is the preferred research method for doctors seeking medical devices for their practices. As more doctors and hospital personnel take this approach, companies will find that an effective website is key to online marketing success.

The campaign provides medical device companies with the tools to succeed by illustrating the optimal information architecture and online lead generation practices.

About Wakefly

Wakefly is a Web development and online marketing firm specializing in the lead generation and conversion tools that will deliver a high return on your investment. We offer a proven tactical process to optimize your marketing initiatives across both online and offline channels. Our expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience that makes marketing easy. We are committed to delivering high-value leads and measurable ROI. For more information, please visit or call +1 (508) 616-2042.
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Jon Baer

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