Flexfit to Sponsor Pro Surfing’s Biggest Night – ASP World Champions Awards Banquet on Australia’s Gold Coast

Flexfit headwear will sponsor The Association of Surfing Professionals’ biggest night of the year as ASP honors surfing’s brightest stars.

Flexfit to Sponsor Pro Surfing’s Biggest Night – ASP World Champions Awards Banquet on Australia’s Gold Coast
Fullerton, CA, February 23, 2010 --(PR.com)-- Flexfit has signed on as a sponsor to support ASP - The Association of Surfing Professionals and the ASP Worldtour – as they crown their 2009 champions on surfing’s biggest night, The ASP World Champions Awards Banquet. The annual black tie event will take place on February 25, 2010 on Australia’s Gold Coast, and is the culmination of ASP Worldtour’s 2009 international competitive surfing year.

Flexfit headwear will be in good company as a sponsor of the ASP World Champions Awards Banquet, alongside fellow ASP sponsors Billabong, Rip Curl, and Quicksilver. Flexfit has long been the go-to headwear brand for professional surfing and other popular outdoor action sports, and Flexfit anticipates a long term sponsorship relationship with the ASP Worldtour.

“Flexfit believes in the ASP Worldtour and in their mission to support, celebrate and continue to develop professional surfing around the world. Flexfit believes in the overall health benefits of outdoor action sports, and we are proud to be sponsoring ASP World Champions Awards Banquet,” states Flexfit’s founder and President, Thomas Cho.

The ASP World Champions Awards Ceremony and Banquet will begin with star-studded red carpet arrivals, followed by an awards ceremony honoring 2009’s top pro-surfers. The evening will wrap up with a black-tie after party. Custom Flexfit hats will be displayed on every table during the gala event, with hats being gifted to all attendees. Flexfit’s razor sharp silver logo will rotate on large flat screen monitors throughout the evening, and will be emblazoned on larger-than-life surfboards which will adorn the banquet hall at Australia’s Gold Coast Convention Center.

In addition to Australia-based world surfing champions Mick Fanning and Stephanie Gilmore, 45 of ASP’s top male professional surfers and the top 17 female professional surfers, along with former world champions will be in attendance for the ASP black tie awards gala.

Surfing media and plenty of mainstream media outlets will be on-hand to snap pictures and grab sound bites from this glittery night with surfing’s brightest stars.

About Flexfit
Through hard work, superior talent, and unmatched standards Flexfit developed into a leader in headwear. Today, Flexfit exports hats to sixty countries worldwide. The patented Flexfit brand is recognized around the globe for top quality. Every year Flexfit introduces groundbreaking styles and innovations that set new standards for the competition to try and follow. To learn more about Flexfit brand headwear visit www.flexfit.com.

About ASP - Association of Surfing Professionals
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing’s undisputed world champions since 1976, the ASP sanctions the following tours: the ASP World Tour, the ASP Women’s World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world's best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.

Flexfit Media Contacts:
Allison Kugel
Allison Dawn Public Relations
p: 516-942-0264
e: allisondawnpr@aol.com

Andy Song
Marketing Manager
p: 714-447-8052
e: andy@flexfit.com

Allison Dawn Public Relations
Allison Kugel