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Canal Partner LLC

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Canal Partner Research Shows Insurance Industry Online Ad Spending Surged in 2009 to $591 Million

Insurers increased spending by 47% year-over-year while all other industries kept spending flat or pulled back.

Wilmington, DE, April 30, 2010 --( The latest research by Canal Partner LLC has been published in the April 2010 issue of Best's Review. The research shows that personal lines P/C insurers spent $591 million on online advertising in 2009 - an increase of 47% over 2008.

"Nearly every other industry either held flat or reduced digital ad spending levels in 2009. Compared to other financial institutions, we said last year that the insurance industry had some catching up to do. It must have been listening because carriers took an aggressive approach to reaching out to online consumers. We expect to see ongoing growth in 2010," said Jaimie Pickles, President of Canal Partner.

Spending was broken down into four primary categories: paid search, display, online leads and online video. While all categories experienced growth, display advertising spending was up nearly 100%. The research was conducted by Jaimie Pickles and Candace Thornton. The article can be found in the April 2010 issue of Best's Review and in PDF form on Canal Partner's website at More detailed research results can be obtained by contacting Canal Partner.

About Canal Partner LLC

Canal Partner LLC works closely with insurance companies that seek access to leading edge online marketing solutions.

Contact Information
Canal Partner LLC
Jaimie Pickles
302 766 1125

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