The brpr Group's Christopher Renz (Former Crispin Porter + Bogusky Media Strategist) Named as Agency Director of The brpr Group

The brpr Group's Christopher Renz (Former Crispin Porter + Bogusky Media Strategist) Named as Agency Director of The brpr Group
Miami, FL, May 16, 2010 --( The brpr Group has named Christopher Renz as the Agency Director of their boutique Public Relations firm located in Miami Beach, Florida. After spending the last few years at legendary ad agency Crispin Porter + Bogusky (based in Coconut Grove) as a Senior Strategist working on Virgin Atlantic Airways & Burger King, Mr. Renz decided to bring his wealth of knowledge into a collaborative effort with well known Art Director Gerard Bush in the creation of Bush-Renz Public Relations (better known as The brpr Group). “I think that the agency needed to have a clear and strong voice in direction and that we had grown exponentially over the past year in social media as an effective tool in The brpr Group arsenal of PR tools and that Christopher was the perfect person to lead all of the firm's capabilities into the future,” explained The brpr Group Creative Director Gerard Bush. The brpr Group is already being hailed as the possible “CPB of Public Relations” recognized for campaigns with Univision Radio employing both traditional PR components in concert with social & digital media to spur meaningful conversation and buzz among consumers. “Our primary motivation in forming The brpr Group was always in the spirit of adding another dimension to the advertising model by inviting consumer conversation and encouraging a participatory process, this was far more interesting to me than just simple ad creation and distribution,” said Agency Director Christopher Renz. The agency is widely recognized for their pioneering efforts in the social media realm thanks to the addition of Jennifer Batchelor as Interactive Media Director. “Our main objective is to produce thought provoking campaigns for all of the clients that we represent and because we have some many tools at our disposal and Christopher having an intimate understating of all the various competencies he is the best leader that this firm could ask for in this new era, I am definitely excited to see him in that role and have all the confidence we will win even more awards and client accolades moving forward,” exclaimed The brpr Group partner Jennifer Batchelor.

Wired Online
Jules Mason