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Digital Facelift for a Market Leader

Digital Facelift for a Market Leader
San Jose, CA, November 04, 2010 --( ISCS, a provider of insurance automation software for the property and casualty insurance markets, sought a brand facelift befitting its explosive growth, increased market visibility and highly positive analyst coverage. To accomplish this task and elevate the brand to the level of its elite clientele, ISCS looked to its long-time creative agency and tasked dystrick with the job.

dystrick’s process meant keeping in touch with, and understanding, the ever-moving markets of its clients. This included revisiting ISCS’s lines of business and market philosophy while conducting a series of workshops, brainstorming sessions, and interviews. dystrick’s User Experience and Creative Services teams spent time revisiting with key stakeholders to understand new opportunities and analyze the constraints and success factors that ebb and flow with a forward-thinking company. Revisiting customers to understand the value propositions, concerns and key messaging that resonated with them proved vital in matching client needs with ISCS's expectations. The knowledge gained from these sessions helped dystrick develop a professional, yet welcoming, digital brand that projects credibility, partnership and long-term viability.

The objectives:

- Design a brand image to better represent the essence of ISCS
- Create sticky messaging to be applied across all marketing efforts
- Reengineer the website to better communicate products
- Architect a "slippery slope of engagement" for specific information
- Implement meaningful analytics
- Align a brand strategy, technology strategy, and digital experience

The effectiveness:

“The new website has been highly effective for us and a key component of ISCS maturing as a brand with much higher visibility in our target market. Organic search traffic has increased several-fold and our bounce rate is one-fifth what it was before the redesign, showing the site is not only attracting more people but also more qualified prospects. dystrick helped us achieve significant, measureable ROI,” said Phil Kiekhaefer, ISCS Marketing Director. “dystrick did a great job creating a website that projects the modern, Web 2.0 brand that aligns with the industry-leading software we provide property and casualty insurance carriers.”

“The dystrick staff combined all of its field and production skills, as well as its considerable experience, in order to meet ISCS’s business objectives,” said Sean Sinatra, Managing Director at dystrick. “We applied proven user interface techniques and combined them with our own unique methods to produce a compelling digital brand. The new ISCS digital brand delivers a fresh, modern and visually appealing online presence.”

Contact Information
dystrick design
Sean Sinatra
408 286 6952

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