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The online store will award an all-new MacBook Air to the contest winner. Kicks Off Logo Design Challenge
Chesterfield, MO, November 16, 2010 --(, the popular outdoor footwear retailer, is calling out to hikers and graphic designers across the country to help create its new logo.

Although the website already has a professionally designed logo, its owners have decided to invite outdoor and design enthusiasts on a journey to create that perfect logo for the public-facing site. The Logo Design Challenge encourages designers to submit up to three of their best logo designs in vector format. Whoever produces the best design will win an all-new 13-inch MacBook Air (128GB), Adobe Photoshop CS5 and a pair of hiking boots of their choice from—a value of over $2,500.

Launched in February 2010, has become the No. 1 destination for outdoor footwear. Hundreds of thousands of people search online for "hiking boots" each year and visit the sprawling site that carries nearly every major brand of hiking boots including Vasque, Hi-Tec and The North Face.

In a letter to contestants, Chad Weinman, CEO of Cat5 Commerce, which owns, urged participants to enter the competition because they love design, not because they want a free MacBook Air. "This challenge is an excellent way for a young designer to leave their mark on a growing business," Weinman explained. "The prize is simply the icing on the cake."

He described the perfect logo as one that resonates with customers long-term. He also thanked designers for their time prior to participation. plans to permanently post the top entries online to help increase exposure for every designer's work.

For more information, visit All entries must be received by midnight CT on Jan. 31, 2011. will announce the winner February 15, 2011. The winner's logo will be featured on

About Cat5 Commerce
Founded in 2004, Cat5 Commerce develops and operates niche online retail destinations, including, and With dedicated customer service and sophisticated search marketing strategies, Cat5′s core values create extraordinary web-based shopping experiences.

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Cat5 Commerce
Jeanette Kozlowski

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