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DCIA Presents CONTENT IN THE CLOUD Conference at CES

Special Early Registration Rates End on December 31st.

DCIA Presents CONTENT IN THE CLOUD Conference at CES
Washingtion, DC, December 08, 2010 --( The Distributed Computing Industry Association (, an international trade organization with more than one-hundred industry-leading Member companies, including cloud computing, P2P, and social networking software developers and distributors, Internet service providers (ISPs), content rights holders, and service-and-support companies, today announced the agenda and principal speakers for its first ever CONTENT IN THE CLOUD Conference at CES.

This fourth annual DCIA "Conference within CES" is scheduled for Friday January 7th in Las Vegas, NV in conjunction with the 2011 CES International trade show. The DCIA is an allied association of the Consumer Electronics Association (CEA). For more information or to register before December 31st and save $100 or more, visit

“The DCIA encourages you to attend our first ever CONTENT IN THE CLOUD Conference within CES to start the new decade with a valuable and stimulating gift to yourself. Explore this cutting-edge technology that promises to revolutionize entertainment delivery. If the cloud touches your business, you won't want to miss these eight keynotes and three panel discussions focused on cloud-managed content and its impact on consumers, the media, telecom industries, and consumer electronics (CE) manufacturers,” said DCIA CEO Marty Lafferty in making the announcement.

The Opening Keynote - Vision for Content in the Cloud - will be presented by Geng Lin, Chief Technology Officer, IBM - Cisco Systems Alliance. Cloud computing can dramatically impact many aspects of entertainment delivery from transcoding to storage to distribution to payment collection to performance measurement. Step into the dynamic world of the cloud.

The second CITC Keynote - Cloud Vision vs. Technical Reality - will be presented by David Rips, President, Verizon Digital Media Services. Is the cloud up to the challenge of consumer content demand that is stretching the bounds of today's infrastructure? Hear a different perspective, focusing on massively scalable network capacity, advanced technology capability, and significant capital investment - the building blocks of the digital media future.

Panel Discussion 1 - The Impact on Consumers of Implementing Cloud Computing for Media Storage - will feature Todd Weaver, CEO, ivi TV; Mike Lewis, Founder, Kapost; Jason Herskowitz, VP of Product, LimeWire; Christopher Allen, General Manager, Napster; Guillermo Chialvo, Gerente de Tecnologia, Radio Mitre; Ian Donahue, Co-Founder, RedThorne Media; Jim Rondinelli, VP of Strategic Development, Slacker; and Louisa Shipnuck, Director, Marketing & Strategy, Verizon Digital Media Services. Discover how cloud storage affects users' ability to access entertainment content and to own copies of music, games, movies, and other media.

The third CITC Keynote - Benefits of Cloud-Delivered Content for Consumers: Ubiquity, Cost, Portability Improvements - will be presented by Rob Shambro, Chairman & CEO, GenosTV. Cloud-based solutions offer consumers a number of clear advantages over older methods of online content distribution. Hear them all in this important address.

The fourth CITC Keynote - Drawbacks of Cloud-Delivered Content for Consumers: Privacy, Reliability, Security Issues - will be presented by Jim Burger, Member, Dow Lohnes. What have various industries experienced with inadvertent leaks or intentional hacking of confidential data? When users go offline, how can they mitigate inaccessibility to their applications or losing data accidentally? And what happens if a cloud provider goes out of business?

Panel Discussion 2 - The Impact of Cloud Computing on the Entertainment and Telecommunications Industries - will feature Stephen Condon, Director of Market Development, AT&T; Alex Limberis, VP Business Development, Next Issue Media; Doug Heise, VP of Marketing & Strategy, Panvidea; Guy de Beer, CEO, Playcast; Mark Friedlander, National Director, New Media, Screen Actors Guild (SAG); Mark Vrieling, CEO, ScreenPlay; Kurt Smith, VP, Sales, Verizon Digital Media Services; and Anne-Carole Nourisson, VP Licensing, Vivendi Mobile Entertainment. Content rights holders and broadband network operators are concerned that cloud storage could affect the way they manage their intellectual property (IP) and utilize network resources. Gain valuable insights on this critical issue for both industries.

The fifth CITC Keynote - Benefits of Cloud-Delivered Content to the Entertainment and Telecommunications Industries: Efficiency, Control, Flexibility Improvements - will be presented by Barry Tishgart, VP, Internet Services, Comcast. Cloud-based solutions provide a number of clear advantages for content rights-holders and broadband network operators over older methods of online content distribution. Explore these benefits in this strategic overview.

The sixth CITC Keynote - Drawbacks of Cloud-Delivered Content for the Entertainment and Telecommunications Industries: Infrastructure, Disruption, Accountability Issues - will be Claude Tolbert, VP, Business Development, BitTorrent. What problems do rights-holders face in adopting their internal content management processes to cloud-based media storage? What does the on-demand always-accessible nature of cloud-based entertainment delivery mean to conventional distribution systems? What new kinds of liabilities does the cloud present to participants in the distribution chain?

Panel Discussion 3 - The Impact on Consumer Electronics Manufacturers of Cloud Computing Deployment - will feature Mick Bass, VP, Strategic Alliances, Ascent Media; Sean Barger, CEO, Equilibrium; Les Ottolenghi, CEO & Founder, Fuzebox; Alexander Marquez, Director, Intel Capital; Mark Taylor, SVP, Content & Media, Level 3 Communications; Michael Papish, Product Development Director, Rovi Corporation; AJ McGowan, CTO, Unicorn Media; and Stuart Elby, CTO, Verizon Digital Media Services. Their expert panel examines the implications of remotely accessing applications and data that must be integrated into networked end-user devices. A look at servers and other edge storage hardware products rounds out the discussion.

The seventh CITC Keynote - Benefits of Cloud–Delivered Content to Consumer Electronics Manufacturers: Advanced Capabilities, New Features, Cost Advantages – will be Charles Perkins, Founder & Chief Scientist, Virtual Rendezvous. Cloud-based solutions open up many possibilities for CE manufacturers. Learn more about how cloud computing is being adopted now.

The Closing Keynote - The Years Ahead for Cloud Computing - will be presented by Mark Teitell, Executive Director, Digital Entertainment Content Ecosystem (DECE). End the day with a comprehensive overview of the benefits and drawbacks of cloud-delivered content for CE manufacturers: expanded opportunities for new products and features at various price points; challenges for interoperability and data security; and advantages of cloud-based solutions for popular entertainment.

Registration can be done online at or by calling 410-476-7965.

About the DCIA

The Distributed Computing Industry Association (DCIA) is a non-profit trade organization focused on commercial development of cloud computing, P2P, and related distributed computing technologies.

DCIA Membership is organized into three Groups: Content, Operations, and Platform. The DCIA conducts working groups and special projects, such as the P2P-for Games Working Group (PFGWG), P3P Working Group, (P3PWG), P4P Working Group (P4PWG), Inadvertent Sharing Protection Working Group (ISPG), P2P Digital Watermark Working Group (PDWG), Consumer Disclosures Working Group (CDWG), P2P PATROL, and the P2P Revenue Engine (P2PRE). It also publishes the weekly online newsletter DCINFO.

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Distributed Computing Industry Association
Kelly Larabee

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