Developing Gift Card, Loyalty and Reward Programs that Merchants Want – SparkBase Whitepaper Release

Cleveland, OH, February 03, 2011 --(PR.com)-- SparkBase (www.sparkbase.com), the behind-the-scenes partner of ISOs and merchant acquirers, announced the company has published, “How to Improve Your Bottom Line: 4 Steps to Develop a Successful Gift Card, Loyalty or Reward Program That Merchants Want.”

The free, downloadable 11-page paper identifies how best to match and leverage the technologies available with strategy, process and organizational requirements. Based on years of experience with private-label gift card, loyalty and reward programs, the whitepaper delivers a compelling overview of the roadmap required to develop a successful offering, including:

- Why stored-value programs are important for ISOs and acquirers
- How to construct a program that meets business objectives
- What merchants are looking for in gift card, loyalty and reward programs
- How to prepare your organization to support the program
- Key questions to ask vendors and suppliers

“We put this whitepaper together as a response to the questions we field on a daily basis from ISOs and acquirers as they try and construct a viable gift card, loyalty or reward program. We wanted to break a program down into practical, executable terms,” stated Andrew Kraynak, vice president of marketing at SparkBase. “As experts in this space, it is our pleasure to keep the market informed of developing trends while speaking in a language everyone can understand,” Kraynak continued. To request this whitepaper or receive information on other services, please visit us at http://www.sparkbase.com/4steps.

About SparkBase – SparkBase entered the stored-value industry in early 2004 as the first truly independent gift and loyalty processing network. SparkBase continues to lead in innovation with its proprietary gateway, using patent pending technologies for processing stored value transactions with traditional cards, and new mobile payments methods like SMS messaging. Developed in house at their headquarters in Cleveland, Ohio, SparkBase has quickly emerged as a leader in gift and reward processing. For more information, visit http://www.sparkbase.com.

ISOs and acquirers interested in learning more about accessing the SparkBase gift card and loyalty network to resell as a white-label solution to their merchant accounts can contact SparkBase at (216) 867-0877 or sales@sparkbase.com.

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