PYO Gallery LA and Estrada Fine Art to Offer Art Appreciation Classes Beginning in February

Los Angeles, CA, February 10, 2011 --(PR.com)-- PYO Gallery LA & Estrada Fine Art Collaborate on Discovering Art Lecture Series.

PYO Gallery LA, an international, cutting-edge, contemporary art gallery and Estrada Fine Art, a Los Angeles-based business dealing in private art sales are collaborating on an exciting new lecture series entitled Discovering Art. The series will be presented at PYO Gallery LA, 1100 S Hope Street #105, Los Angeles, CA 90015.

This art through education lecture series is designed to train the curious eye how to understand and appreciate fine art. The exciting, informative program will provide participants with the tools they need to feel comfortable in the world of art. Students will develop an expertise and confidence that will enable them to talk about art, view art and begin to develop the necessary skills for collecting and investing in art.

Lecture I – Intro to Art will begin with information on art institutions and an overview of the functions of museums, galleries, auction house, and art fairs. Participants will learn the visual elements of art including line, space, light and color. In addition, the many different mediums of fine art will be explored.

Lecture II – Intro to Art History. In this course, we will discuss examples of ancient art through the Baroque period, the modern world including 18th, 19th and early 20th century art as well as explore contemporary art.

Lecture III – The Contemporary Art Scene & Collectorship. In addition to investigating the contemporary art scene, this lecture will examine the understanding of market values, how to develop an aesthetic judgment and why art lovers and investment-minded people collect art. The lectures will also present the vocabulary of artistic terms that can be utilized while discussing and assessing art.

One Day Seminar: Condensed Version of Lecture I, II & III. This condensed version of the three lectures is designed for those who have minimal time to spend discovering art. This course does not contain all of the information taught in Lectures I, II and III.

For more information and to register, go to www.pyoartconsulting.com.

Class Details:

When: Lecture I – Intro to Art
Thursday, Feb. 10, 6:30 – 8P or
Saturday, Feb. 12, 11A – 12:30P
$30

Lecture II – Intro to Art History
Thursday, Feb.17, 6:30 – 8P or
Saturday, Feb. 19, 11A – 12:30P
$30

Lecture III – The Contemporary Art Scene & Collectorship
Thursday, Feb. 24, 6:30 – 8P or
Saturday, Feb. 26, 11A – 12:30P
$30

One Day Seminar – Condensed Version of Lecture I, II, III
Saturday, March 12, 2 – 4P
$48

Where: PYO Gallery LA
1100 S Hope Street #105
Los Angeles, CA 90015

Lecturers:

Heidi Chang of PYO Gallery LA
Heidi Chang, owner of PYO Gallery LA and VP of PYO Gallery Corp. studied art and art history at UCLA. She began her career in the curatorial department of a museum in 1998. She has joined the PYO Gallery Corp. in 2002. Since the start of her career in the PYO Gallery Corp, she has brought numerous world class artists’ exhibitions to the Asian art community and vice versa. Her latest projects included the placement and installation of a 98 foot outdoor sculpture in Korea as well as in the Beijing Olympic Park in conjunction with the 2008 Beijing Olympics. She launched PYO Gallery Beijing in 2006, PYO Gallery South and PYO Gallery LA in 2008. She was chosen as one of the top 100 most powerful people in the art community, in Art in Culture Magazine in 2008 and is featured in People of Downtown in DTLAX Magazine in 2010. She is currently a member of the Fine Art Dealers Association, Fellows of Contemporary Art and Bruin Professionals.

Geneen Estrada of Estrada Fine Art
The founder and owner of Estrada Fine Art, Geneen Estrada, studied painting and art history at Santa Clara University and California State University, Sacramento, where she obtained her BA in painting. After living in San Francisco for a few years, in 1979 Estrada was compelled to relocate to the art capital of the world, New York City. She soon made a name for herself among her contemporaries, and in the 1980s, Estrada’s works were included in selected exhibitions. She began working at NBC in 1987 but continued to paint and exhibit during her 18 years in the corporate world of entertainment. As the Director of International Marketing, she traveled extensively internationally while conducting business. As the millennium approached, Geneen moved back to California to pursue her dream of bringing art into people’s lives. Inspired by her love of the arts and artists, she opened Estrada Fine Art in 2005. Estrada Fine Art deals in private art sales and consulting as well as having occasional art exhibits in different locations in LA. She has written articles on art for the American Society of Interior Designer’s LA Design as well as being interviewed by local media including internet radio and the L.A. Daily News.

Media Contact: Geneen Estrada
323-839-7496
Email: geneen@estradafineart.com

###