ZS Associates Expands Its Sales and Marketing Analytics, Outsourcing and Technology-Based Consulting Services with Four Executive Hires

Evanston, IL, March 22, 2011 --(PR.com)-- Global management consulting firm ZS Associates has hired four new principals to provide expertise and leadership in areas targeted for firm-wide growth and expansion of key client services. Sanjay Joshi, Alex Contreras, Bill Sudlow and Ashish Vazirani will join the leadership teams for the sales and marketing consulting firm’s global sales and marketing operations, business technology, software development and high-tech practice areas, respectively.

“These new leaders bring deep expertise and the ability to help our clients improve their commercial operations and accelerate business performance,” said Managing Director Jaideep Bajaj. “Their experience makes these individuals uniquely qualified to help ZS develop client services that focus on leading-edge business technology ideas, such as analytics process outsourcing, enterprise information management and business intelligence. These enhanced service offerings are designed to give our clients a competitive edge.”

Analytics-based Outsourcing for Improved Business Performance

Sanjay Joshi, a 20-year veteran in management consulting and business and technology outsourcing consulting, joined ZS Associates as a managing principal to accelerate the growth of the company’s global operations practice. He is based out of the firm’s New York office.

Joshi, 47, has experience across multiple industries, including healthcare, technology, telecom, consumer products and financial services. He served as chief executive of Wipro Consulting and vice chairman of Wipro’s business process outsourcing division. Joshi also led large, multi-year global business process and information technology outsourcing projects as founder and chief executive of Wipro Technologies’ global programs group. Prior to Wipro, he served as chief marketing officer at Infosys Technologies. Early in his career, Joshi was with McKinsey & Co., where he worked closely with top management of Fortune 500 companies on issues related to growth strategy, operations improvement and organizational effectiveness.

Joshi earned an M.B.A. from the Kellogg School of Management at Northwestern University and a master’s degree in computer science from Pennsylvania State University. He received a bachelor’s degree in computer engineering from India’s Birla Institute of Technology. Joshi is a frequent speaker at industry forums and serves on corporate and community boards.

Business Technology Services for Global Clients

Alex Contreras, an expert in information technology strategy, architecture and business transformation, is now a principal and member of the leadership team in the firm’s business technology group. He is based in the Los Angeles office.

Prior to joining ZS Associates, Contreras, 41, served as a director with the technology risk practice at Deloitte, where he focused on the life sciences industry and was recognized as one of the company’s top client leaders of 2010. Contreras has created and implemented some of Deloitte’s largest and most complex information technology strategy and architecture solutions for Fortune 500 clients in the global life sciences and financial services industries. Prior to his work with Deloitte, Contreras was with Accenture.

Contreras earned a master’s degree in accounting and information systems from Arizona State University and a bachelor’s in accounting from Universidad Panamericana. He graduated from the Haas School of Business’ CIO Institute at the University of California, Berkeley.

Software-as-a-Service Enhancements with a Focus on Usability

Bill Sudlow, a 25-year software product development and management veteran, is now chief technology officer and principal in charge of the company’s software development group. Sudlow is based in the company’s global headquarters in Evanston, Ill.

Sudlow has extensive experience developing and delivering on-demand software-as-a-service (SaaS) during his stints as vice president of product development at independent software vendors Intuit Inc. and Xactly Corp. He has led teams developing Xactly Corp.’s Incent and Analytics™ software, and Intuit’s Online Payroll, E-File and Direct Deposit services as well as TurboTax Online. Earlier in his career, Sudlow held numerous management positions at Hewlett-Packard Co., including serving as a leader for its OpenView software engineering organization.

Sudlow earned an M.B.A. in marketing from Santa Clara University. He holds a bachelor’s degree and a master’s degree in electrical engineering from the University of Illinois at Urbana-Champaign and Stanford University, respectively.

Augmented Range of Sales & Marketing Services for High-Tech Industry

Ashish Vazirani, a 15-year sales and marketing management veteran, is now a principal and leader of ZS Associates’ high-tech practice. Vazirani, who worked at ZS previously in the mid-1990s, most recently was a senior vice president for sales and marketing firm MarketBridge. He is based in ZS Associates’ San Mateo, Calif., office.

Vazirani, 46, has led numerous large engagements with global technology and health care companies and has been the architect of major marketing and sales organization restructuring. He has expertise in go-to-market strategy, marketing process and organization design, relationship marketing strategy and channel management. Vazirani has also worked for Roche Pharmaceuticals as a regional business manager.

Vazirani earned a double master’s degree in management and engineering from Northwestern University’s Kellogg School of Management and McCormick School of Engineering. He graduated summa cum laude with a bachelor’s degree in mechanical engineering from Vanderbilt University. Before starting a career in consulting and sales and marketing management, Vazirani served as a U.S. Navy Lieutenant on the fast attack submarine, USS Groton.

About ZS Associates

ZS Associates is one of the largest global firms focused on sales and marketing effectiveness. ZS combines deep expertise with rigorous, fact-based analysis to deliver management, business operations and technology consulting to help companies improve performance and results.

With 19 offices around the world, ZS Associates has worked with more than 700 companies in 70 countries across consumer products, energy, high-tech, insurance, medical products and services, pharmaceuticals and other industries. Founded in 1983, ZS comprises multiple affiliated legal entities. Find more at www.zsassociates.com.

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ZS Associates
Anahita Wadia Khan
312-541-9300 ext. 104
www.zsassociates.com
Greg Austin
ZS Associates
(617) 557-5834
greg.austin@zsassociates.com
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