TFI Envision Develops Spring Brake Promotion for Bendix®

Norwalk, CT, April 02, 2011 --( Bendix® Friction Materials launched their 2011 spring promotion to benefit consumers and repair shops again, with the help of TFI Envision, Inc. This year’s consumer program offers a coupon to reward repair shop loyalty on future service.

Studies on vehicle ownership for have shown that Americans are holding on to their vehicles longer. The latest study by R.L. Polk & Company shows that continues to be the case. The latest stats show that the average rate of the length of ownership has steadily increased by 3.7 percent a year. Recognizing this, TFI Envision developed the “Bounce Back with Bendix,” consumer offer to help ease repair costs while also helping independent repair shops by promoting return visits.

To support the promotion and drive awareness for the “Bounce Back with Bendix” program, TFI Envision developed traditional, effective point of sale materials: counter cards with tear off rebate pads, window shop posters and service offer coupons.

The promo uses photography to clearly show the interaction of a satisfied consumer and auto shop in background with the bold offer against Bendix corporate blue background.

TFI Envision, Inc. has been creating effective, successful promotions and sales materials for Bendix since 2007.

TFI Envision, Inc.
Elizabeth P. Ball