Lincoln, MA, April 14, 2011 --(PR.com
)-- Alden Marketing Group
(AMG) won first place in the Individual Portions of Web Site Category at the 2011 Legal Marketing Association (LMA) annual Your Honor Awards. Created in 2010, the Founder's Workbench
website offers Goodwin Procter LLP entrepreneurial clients access to critical forms, memoranda, best practices and other resources to enable capital efficient company formation.
Alden Marketing Group received first place among hundreds of entries from law firms across the U.S. The LMA “Your Honor Awards” is the only awards program in the legal marketing industry that distinguishes law firms, supporting organizations and service providers who are innovators in finding, developing and retaining profitable business.
“We launched Founder's Workbench because Goodwin Procter LLP wanted to embrace entrepreneurs and tech startups by offering free legal documents and strategies to make their business thrive," said Don Alden, President of Alden Marketing Group, "We're proud to have created a new model that could change the face of legal brand engagement across the nation.”
The innovative Founder's Workbench helps venture firms, entrepreneurs and small businesses get the documents for free to plan their growth. According to John Egan, Partner of the Technology Companies Group at Goodwin Procter LLP:
"We are committed to providing fresh, actionable content to help start-ups from company formation through financing, and expansion to liquidity."
This year, the Founder's Workbench site has made a tremendous impact on Goodwin Procter LLP in that the site has had more hits than the main site. Because Goodwin Procter LLP was the first to market with Founder's Workbench, they have now created a community where entrepreneurs can obtain crucial information and share ideas.
About Legal Marketing Association
Founded in 1985, LMA is a national legal marketing trade organization of close to 3,000 members from 48 U.S. states and 17 countries, including 80 percent of the largest 250 U.S. law firms. www.legalmarketing.org
About Alden Marketing Group
Headquartered in Concord, MA, ad agency Alden Marketing Group is comprised of executive-level marketing and technology professionals in the following vertical markets: legal, telecommunications, mutual funds, non-profit and financial services. For more information please visit www.aldenmarketing.com
For more information: Margaret Cook