Melbourne, Australia, May 05, 2011 --(PR.com
)-- Online clothing store fabnob.com.au (Fabulous Nobodies) has reached an incredible milestone of over 10,000 Facebook page likes, demonstrating how online retailers can effectively use social media for brand awareness.
While many businesses have struggled with the best ways to harness the power of social media, fabnob.com.au Founder Rohan Ford says Facebook can be a potent vehicle for engaging with consumers and driving sales. However, it does require some strategic planning and a bit of hard work.
“Hitting 10,000 page likers has taken 2 years of daily focus and a well-defined social-media strategy,” Rohan says.
To encourage a Facebook page to grow, Rohan says it is important to post regularly, but not to bombard your opt-in audience with pointless information. “We post no more than two times per day,” he says. “People want to hear about our product releases, not what we had for breakfast.”
Rohan also believes in keeping the Facebook page fun and engaging. “Along with most of our fans, we're passionate about dance music, so we frequently post our favourite tracks found on Youtube,” he says.
“Every weekend we run a competition and give away a t-shirt
or wallet,” he says. “We consciously budget for this as we believe every winner will tell five friends about our site. We also give the winner a simulated shopping experience with quick dispatch and quality gear so they understand the customer experience.”
Above all, keeping a positive tone is key. “Over time, everyone hates the haters.”
One of the key strategies for getting consumers engaged with fabnob on Facebook has been to integrate social media into the shopping experience. “The integration of Facebook likes and comment boxes on all product pages has driven sales and new visitors via the feedback loop to Facebook profiles.
“Most of our t-shirt labels lack brand awareness in Australia, so likes and comments help reassure people they are on the right track.”
Of course, building a strong fan base on social media relies on having a service that is worthy of it. “All our customers are invited to leave a review about their shopping experience on our Facebook page,” Rohan says. "We know we have to deliver on product quality and service or we will get exposed."
fabnob.com.au is an Australian owned-and-operated company, specialising in designer t-shirts and accessories with a playful sense of humour. Providing a unique alternative to mainstream fashion labels, the fabnob online store features smaller American brands such as Glamour Kills, Imaginary Foundation, Junk Food Clothing, Toddland, Wildfox Couture and more.