Digital Music Delivers Crisp Sales in Canada

Hip Digital Media, Inc. and Sony Music Entertainment Canada Inc. Join Together for an Experiential Music Promotion for Old Dutch Foods

Menlo Park, CA, June 28, 2011 --( Hip Digital Media, Inc., North America’s leading digital promotions company, and Sony Music Entertainment Canada Inc., a global recorded music company featuring some of today’s most prominent artists, successfully launched large scale digital music promotion for Old Dutch® Potato Chips and Dutch Crunch® Kettle Cooked Potato Chips.

Nearly eight million PIN codes good for one free digital music download each have been slated for the star-studded campaign that was designed to drive sales for the popular brands within grocery and convenience stores across Canada. The chip bags feature custom designed packaging that invite consumers to visit where every customer has the chance to enter online for the grand prize VIP Concert Experience giveaway. Customers also have a chance to win a free digital music download at Old Dutch's custom branded store.

In order to craft a promotion of this scale LPi Group, Old Dutch’s agency of record, called on Hip Digital to deliver not only the fulfillment for the promotion, but also the technology for the digital music platform. “Hip came back to us with the Sony Music library,” stated Erin Gunther, Account Director at LPi Group. “Since we are primarily targeting males between the ages of thirteen and 25, the opportunity to showcase the Sony Music artists that appeal to this group was a big plus.”

Chris Hardy manages Brand Partnerships for Sony Music Entertainment Canada Inc., who concurred, Sony Music has a vast catalogue of local and international artists that cross all genres and we were able to suggest artists that best fit their target consumer.”

The companies look forward to also providing two VIP Concert Experience grand prizes worth $5K (CAD) each, in which the lucky winners will be able to choose from a selection of concerts performed by major Sony Music artists. The grand prizes include round trip airfare, accommodations and limousine transportation to and from the concerts. Stated Hardy, “Hip Digital is one of our key partners for digital music distribution, and we worked well together in delivering this digital music experience to their client.”

About Hip Digital:
Hip Digital Media is the leading Digital Promotions Company that brings high-end technology and programs to link brands with their consumer markets. Holding MP3 licenses from all 4 major labels in the U.S., United Kingdom and Canada, Hip Digital enables innovative customer experiences with digital entertainment campaigns for Fortune 500 brands and online media companies to change consumer behavior. Additionally, Hip Digital protects companies from over-redemption liability with its in-depth promotional risk coverage and underwriting capabilities, enabling large-scale programs that increase brand awareness and user experience. Experience Hip Digital’s suite of services at hipdigitalmedia com.

About Old Dutch Foods:
Old Dutch started in Winnipeg, Manitoba in 1954 as a small potato chip company achieving great success over the years with staple products such as the twin-pack box of potato chips, and its long list of flavours. Retailers and consumers have come to know Old Dutch for its variety of snack food products and identify the windmill logo as a seal of quality that they can trust. Old Dutch acquired Humpty Dumpty Snack Foods in 2006 and today has national distribution of the premium Old Dutch Potato, Dutch Crunch Kettle, Restaurante Tortilla, and Arriba Tortilla Chips, as well as chip dips, salsas, and meat snacks.

Media Contacts:
Josh Gertz Scott Kelemen
(404) 705-8885 (403)279-2771
josh@hipdigital com scott.kelemen@olddutchfoods com

Hip Digital Media
Josh Gertz
404 705 8885