Boca Raton, FL, July 29, 2011 --(PR.com
)-- International Health News has focused on four core areas:
1. Feeding our children through the school lunch programs and lack of meals and snacks for children. Always attached to this is the associated problem of childhood obesity and the ensuing waste [~$500m per year alone in the U.S.] surrounding maintaining fresh fruits and vegetables in schools. As a testimony for this the new Child nutrition bill doubles the amounts of fruits and vegetables necessary for schools to serve.
2. Issues surrounding weight gain and metabolic syndrome within the aging baby boomers.
3. The General in charge of recruiting for the U.S. military stated that 70% of the applicants turned away from service this year was because of obesity & lack of fitness. Continuing the projections forward, this has now been declared a Homeland Security issue.
4. Stories of the aging population, and the trouble with getting nutrition to the elderly in hospitals and nursing homes.
Cool Frootz LLC has developed a patented technology called a Transmogrification Unit [TMU] which produces delicious proprietary frozen products made entirely of pure IQF fruit and/or vegetables and/or other edible flora that has the mouth feel and texture of soft serve ice cream. Its 22 flavors of Froozers and Froozables [fruits and vegetables] can be filled into stick packs, push ups, cups or cones.
Because of the TMU technology, Froozers contain all of the anti-oxidants, vitamins, and minerals naturally found in the freshest fruits and vegetables used in its recipes. It has a 1 year frozen shelf life. A Strawbanana Froozer is the same as eating strawberries and bananas; not a concentrate or puree or smoothie.
A 1.5 oz. Froozer has been classified as a whole serving of fruit and/or vegetable in schools, while a 3 oz. Froozer equals a full adult portion.
Independent test studies on over 1,000 Washington State, New York and Connecticut middle school students rated Froozers and Froozables in the highest ratings ever given a new product.
Cool Frootz, LLC. has a strong relationship with the Oregon Department of Agriculture for research and development. In part, this is due to a significant artifact of the TMU technology which affords farmers a market for their ‘last harvest’ and ‘seconds’ wherein fresh fruits and vegetables can be picked and flash frozen at their ripest rather then ‘die on the vine’. This final ‘pruning’ represents an additional multibillion dollar untapped market for farmers globally, and adds value to farm-to-school programs nationally.
The company’s second generation product, a countertop POS delivery machine would quickly follow the institutional rollout for QSRs, convenience stores, bars, resorts, and larger facilities.