Hip Digital Media Inks Content Licensing Deal for Appitalism.com

Deal provides digital promotions company access to extensive content catalogue.

Menlo Park, CA, August 03, 2011 --(PR.com)-- Hip Digital -- the leader in social rewards and promotions with premium content -- is pleased to announce the signing of a licensing agreement with Mobile Streams®. The deal, which covers the US, Canada and the United Kingdom will provide Hip Digital with access to the extensive catalogue of content from Appitalism.com, recently recognised as the world’s largest app store.

The Appitalism.com content portfolio will be added to Hip Digital’s distribution channels within the US, Canada and the UK, thereby boosting the company’s current portfolio by more than 200,000 apps including productivity apps, health apps, music, games and videos. Hip Digital will continue to source additional content including eBooks from its roster of other sources and partnerships, internationally.

“We understand that retailing apps ourselves is just one of many ways to generate revenue for our content partners,” commented Simon Buckingham, CEO of Appitalism and Mobile Streams. “By pursuing other distribution opportunities such as our partnership with Hip Digital, we provide developers with a wider scope for their apps and ultimately maximise their revenues.”

“Mobile Streams has built up a phenomenal app catalogue in a short period of time and we are delighted to be able to include them in our industry-leading catalog of digital media,” added Josh Gertz, Vice President, marketing/content, Hip Digital. “We look forward to working together to build a strong and mutually beneficial partnership.”

About Appitalism.com
Appitalism.com combines a social community with an online store, enabling consumers to discover, discuss and download digital media from a catalog of over ten million premium apps, songs, books, games and videos compatible with a broad range of digital devices including smartphones, tablets, PCs and eBook readers. Simply put, there is no better way to discover and download apps and digital content than on Appitalism com.

About Hip Digital Media
Hip Digital Media is a leading social rewards and digital promotions company with offices in Menlo Park, Dallas, Atlanta, Vancouver and Toronto. Hip Digital licenses content and builds technology that enables innovative turn-key customer experiences for Fortune 500 brands and online media companies. Experience Hip Digital’s suite of services at hipdigitalmedia com.

For more information on Hip Digital Media Inc. or an interview with Josh Gertz, contact Susan Willemsen or Daliah Hijazi at The Siren Group Inc. Tel: (416) 461-5270. Fax: (416) 778-9047. E-mail: info thesirengroup com, thesirengroup com or on Twitter @thesirengroup. For more information on Mobile Streams, contact Victoria Tayler at Mobile Streams. Tel: +41 79 4301915. Email: victoriat mobilestreams com

Hip Digital Media
Josh Gertz
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