Personal Trainers Turn to Technology to Reach Clients During Tough Economic Times

A growing reliance on social media, and other web 2.0 marketing avenues have fitness professionals scrambling for answers when flyers and business cards just aren’t working any more.

Personal Trainers Turn to Technology to Reach Clients During Tough Economic Times
Rancho Santa Margarita, CA, September 21, 2011 --( eNewsletters, Facebook, Twitter, blogs, email and more – the tools of the personal training business aren’t just weights, bands and machines anymore. More and more, successful trainers are turning to technology to help them build, maintain and increase business during challenging economic times.

In particular, offers online, mobile marketing that helps trainers organize their social media outreach to clients and prospective clients. This successful technology tool offers a complete social media suite for an introductory rate of $1 for the first month.

“Technology such as truly helps personal trainers leverage time, one of their most valuable commodities, by having all the tools of the trade in one easy-to-access location,” added John Spencer Ellis, founder of and John Spencer Ellis Enterprises, a leading national fitness and personal development solutions company. “Technology makes trainers more accessible, more creative and more successful by streamlining the work they do every day.”

The site also provides customized nutrition and personal development content, campaign tracking and analytics, email templates, texting campaigns and more, designed to help trainers focus and excel in their business.

Social media is now the top online activity, and there are more than 750 million active users on Facebook and 175 million on Twitter, according to the two sites.

“Small businesses, including personal trainers, can take advantage of this growing trend by harnessing the power of social media in the training world. A little effort can go a long way when it comes to reaching out to clients with the right technology tools,” Ellis added. For more information, please visit

FitNews.TV is a division of John Spencer Ellis Enterprises, Inc., a California corporation that provides a wide variety of personal development products and services to every continent and more than 55 countries. Ellis is also founder of the National Exercise & Sports Trainers Association (NESTA), which educates and provides business solutions for fitness professionals. Now with more than 55,000 members in 55 countries, it is one of the largest fitness associations in the world, and the fastest growing association of its kind in the United States.

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John Spencer Ellis