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Ovative/Group Announces the Hiring of Jennifer “JJ” Schaidler to Lead the Digital Media Retail Practice Group

Minneapolis, MN, December 02, 2011 --( Ovative/Group, a digital and mobile consulting firm for retailers and brands, announced the appointment of Jennifer “JJ” Schaidler to its executive team to lead its digital media practice. She will help O/G focus on its retail partnerships and emerging innovations in mobile and digital media platforms.

“JJ is an experienced retail executive with deep experience in migrating physical businesses to digital and driving growth for companies like Sony Music Entertainment and Best Buy,” said Dale Nitschke, managing partner of Ovative/Group. “Her experience and knowledge in the transformation of business models and her work in the mobile segment is a great addition to our team.”

Ms. Schaidler’s previous roles included, EVP of U.S. Sales for Sony Music Entertainment and several roles spanning a 17 year career at Best Buy Company, where she drove growth in mobile, electronics, entertainment, marketing and advertising.

About Ovative/Group
Founded in 2009, O/G is a boutique digital and mobile consulting firm created by senior leaders with pragmatic experience in leading organizations through their digital evolution. O/G works with retailers, brands and media companies to develop their digital businesses, engage with their digitally connected customers and maximize the impact of emerging technologies. Through a network of entrepreneurs, VCs and private equity advisors, O/G identifies, vets and validates early stage technology companies with premier solutions that help clients extend their capabilities and develop new revenue streams.

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