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MyMediaInfo Announces Top Lifestyles Stories for 2012

Fashion and Healthcare most popular topics for coming year

Waltham, MA, December 13, 2011 --( MyEdCals, part of the MyMediaInfo Solutions Suite and provider of the largest and most thoroughly researched editorial calendar database, announced the Top 5 Lifestyles story topics that magazines will be covering in 2012. With over 300,000 editorial calendar opportunities already researched and available in the MyEdCals database, and another 200,000 to come, it’s clear which lifestyles related topics will be getting the most attention.

The top lifestyles stories for 2012 are:

1. Fashion
2. Healthcare
3. Beauty & Personal Care
4. Vacations & Travel
5. Shopping

Fashion – Taking the top spot for another year, fashion is a hot topic that continues to dominate the pages of magazines. While many publications have struggled with profitability and relevancy over the past year, fashion remains a proven winner when it comes to editorial content.

Healthcare – From diet, nutrition and exercise to disease prevention and doctor selection, healthcare covers a range of topics that transcend special interests or hobbies and are applicable to the general population. Healthcare is everywhere, from reality television to the daily news, and magazines will be following suit, dedicating plenty of their pages to the subject in 2012.

Beauty & Personal Care – Looking good can be a constant pursuit, and luckily for those seeking resources on the topic, there will be plenty of editorial content to feed their need. Beauty & Personal Care includes cosmetics, cosmetic surgery and physical fitness, all topics that will receive a great deal of attention throughout the coming year.

Vacations & Travel – Absent from the Top Five in 2011, all signs point to vacations and travel making a comeback in 2012. Whether readers are looking for content about places to go, places to stay when they arrive, things to do while there, or the best way to get to travel to their destination, they’re certain to find stories to guide them in the coming year.

Shopping – After a difficult couple of years, retailers will be thrilled to hear that stories about shopping will be plentiful over the next twelve months. Covering everything from clothes and apparel to home furnishings and gifts, shopping will make its way back onto the pages of magazines and into the forefront of reader’s minds, effectively pushing other lifestyle topics out of the top spots for 2012.

Founded in 2006, MyMediaInfo has grown 300% year over year for the past three years and recently launched MyMediaInfo IMA, the industry’s first integrated influencer identification platform. The company offers clients a scalable a la carte solutions suite to fit any size business, a flat-fee pricing structure, an on-the-go iPhone app, and the largest in-house research team in the industry. For a free trial, visit or call 888-901-3332 today.

About MyMediaInfo
As a leading provider of media intelligence and analysis solutions, MyMediaInfo develops innovative tools that are instrumental in helping public relations and marketing professionals meet their business objectives. With a solutions suite that includes media contact databases, editorial calendars, media monitoring tools, analytics and reporting, and customized professional services, MyMediaInfo employs the largest research team in the industry ensuring accurate, in-depth data. The MyMediaInfo database includes detailed information on hundreds of thousands of journalists, analysts and media contributors across North America. The database also incorporates LinkedIn and Twitter profiles so that users may leverage social media tools in their outreach. With decades of industry experience, the MyMediaInfo team is headquartered in Waltham, MA, just outside of Boston, with additional offices in Austin, Atlanta, San Francisco, Chicago, Washington D.C., and India. To learn more about MyMediaInfo, please visit or call us at (888) 901-3332.

Contact Information
RedEgg Solutions, Inc.
Rachel Sherman

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