DITTOBLOX, the Modular Building Pods That Spark Creative Minds Launches on Kickstarter Crowd Funding Site

A creative dad designed a honeycomb shaped building block toy made from recycled milk jugs in the USA. Not designed to compete directly with other building brick toys, they encourage more open ended, imaginative play.

DITTOBLOX, the Modular Building Pods That Spark Creative Minds Launches on Kickstarter Crowd Funding Site
Boston, MA, August 02, 2012 --(PR.com)-- DITTOBLOX, a new eco-friendly building block toy is now available for pre-purchase through Kickstarter (www.kickstarter.com/projects/160982937/dittoblox-modular-building-pods-that-spark-creativ). Created by Brian Finn, the father of two young children, the inspiration for DITTOBLOX came about more than two years ago when his children chose to stack towers with paper cups rather than playing with their new video game system. “I realized that there was an opportunity to improve the design of building block toys,” said Finn.

The seeds for DITTOBLOX were planted, sketches were made, digital prototypes were created, materials and manufacturing processes were evaluated. Ultimately, a honeycomb shape was chosen and refined. DITTOBLOX can be stacked in ways that traditional blocks cannot, and will be made from recycled plastic milk jugs in the USA.

Finn has found that many toy companies are focused strictly on predictable profits and often depend on licensing the latest blockbuster movie – putting the characters from the movie on what are really the same old products. "I took my working prototypes to the toy industry trade show in NYC and had some strong interest from meetings with numerous big toy company executives,” says Finn. “After attempting to license the patent pending design, I discovered that there was just too much risk and investment required for big toy companies to conduct focus groups, design packaging, advertise and manufacture an unproven product line – even one they were excited about, like DITTOBLOX."

DITTOBLOX has received orders directly from retailers, but not quite enough to offset the startup cost of tooling and manufacturing. They will be brought to market via a new option – crowd funding. Crowd funding is a process where consumers learn about products or services they may be interested in and can pre-order them directly from the inventor.

You can become an early supporter of DITTOBLOX and prove that a well-designed new product can quickly become a reality when backed directly by consumers.

For more info contact: BRIAN FINN, DITTOBLOX at gmail.com, 617.935.9309.
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DITTOBLOX
Brian Finn
617.935.9309
www.dittoblox.com
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