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With 3.5 Million Downloads in Japan, the Highly Popular "Strike the Match" Smartphone App is Now Moving Into the ASEAN Market with Thai and English Versions

Basic Inc. (headquarters: Chiyoda-ku, Tokyo; representative director: Masaru Akiyama) has announced that it will distribute the “Strike the Match” smartphone app (released in August 2012) in the app markets of nine counties of ASEAN.

With 3.5 Million Downloads in Japan, the Highly Popular
Bangkok, Thailand, May 29, 2013 --( “Strike the Match” is a simple yet captivating casual game in which players try to light as many matches as they can while avoiding characters other than matches.

After its release in Japan in August 2012, it ranked overall number one in free apps at both the App Store and Google Play, and it has reached a total of 3.5 million downloads.

For this entry into the app markets of nine countries of ASEAN (Thailand, the Philippines, Singapore, Malaysia, Indonesia, Vietnam, Myanmar, Laos, and Brunei), the game has been localized in Thai and English. Through promotions geared to each market, Basic’s goal is a total of 1 million App Store and Google Play downloads.

In Japan’s app market in recent years, the release of a popular free game app has led to the sales of merchandise and the broadcast of TV programs featuring the app and its characters, so in an increasing number of cases game-related business is not limited to the game app itself. For the “Strike the Match” series, the distinctive characters appearing in the app have been marketed in UFO Catcher arcade crane games and in capsule-toy vending machines, and Basic is also looking at possibilities for developing those characters globally.

With this game as an example, Basic will be verifying the benefits of promoting Japan-developed free game apps in the ASEAN region, and it will leverage the resulting knowhow by applying it to other apps.

About “Strike the Match”
“Strike the Match” is a simple yet captivating game app in which players try to light as many matches as they can while avoiding non-match characters that sometimes appear.

Released in August 2012, it held the number one spot both in the App Store free app overall ranking and in the Google Play new app ranking, and it has exceeded a total of 3.5 million downloads.

In addition, the series continues to develop, with the free rhythm game “MATCH de RHYTHM” (released in February 2013) and the free puzzle game “Match the Numbers” (released in March 2013) being introduced as sequels.

Related URLs

- Strike the Match
App Store:
Google Play:

App Store:
Google Play:

- Match the Numbers
App Store:
Google Play:

- Apptama
A rather surreal and quick-playing free casual game app operated by Basic.

About Basic Inc.
[Head office location] Ichibancho MS Building 1F, 17-6 Ichibancho, Chiyoda-ku, Tokyo
[Representative] Masaru Akiyama
[Established] March 2004
[Capitalization] 60,600,000 JPY
[Employees] 57
・Internet media development and operation
・Web marketing support
・SEO support

[Inquiries concerning this matter]
Basic Inc., Tomomi Matsuoka
Tel: 03-3221-0311 / Email:
Contact Information
Basic Inc.
Tomomi Matsuoka
Attached Files

Game Play Screen1
Filename: strikeThai.jpg

Game Play Screen 2
Filename: strikeThaiEnd.jpg

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