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BECCA Cosmetics

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BECCA Cosmetics Announces Launch on QVC Featuring BECCA Style Director


BECCA Cosmetics is scheduled to debut on QVC® August 13, 2013. The iconic beauty line with Australian origins will introduce a duo of its sought-after Shimmering Skin Perfector™ and new versatile Half Moon Brush, which was created especially for QVC. BECCA Style Director Kerry Cole will present the product and offer tips during the broadcast.

New York, NY, August 12, 2013 --(PR.com)-- BECCA Cosmetics is scheduled to debut on QVC® August 13, 2013. The iconic beauty line with Australian origins will introduce a duo of its sought-after Shimmering Skin Perfector™ and new versatile Half Moon Brush, which was created especially for QVC (QVC Item #A236749, Approximately $41.00). BECCA Style Director Kerry Cole will present the product and offer tips during the broadcast.

Founded in 2001 by Australian makeup artist Rebecca Morrice Williams, BECCA today presents a highly curated selection of unique Perfectors™, complexion and colour products that further reveal your natural beauty rather than covering it up. Touted by celebrities and makeup artists alike, BECCA Shimmering Skin Perfector’s crème-liquid formula consists of ultra-fine light-reflecting pearls that melt into the skin, imparting a lasting subtle and polished glow. Paired with BECCA’s multi-tasking Half Moon Brush, this dynamic duo makes for easy, effortless highlighting and buffing for the face, shoulders and décolleté to ensure a soft, natural look.

“QVC presents BECCA with an ideal format to showcase its ‘Perfection Made Personal’ positioning,” states Robert DeBaker, Global CEO of BECCA Cosmetics. “We’re excited to demonstrate this message, through our best-selling Shimmering Skin Perfector™, to the beauty-savvy QVC audience showing women of any age and skin tone how BECCA amplifies each woman’s unique beauty.”

With over 15 years in the cosmetics industry, BECCA Style Director Cole has built her expertise as an esthetician, national makeup artist, field educator for various cosmetic brands and master class teacher. Cole is scheduled to share her secrets on air during the debut of the BECCA Shimmering Skin Perfector™ and Half Moon Brush on QVC. The duo is scheduled to be available, while supplies last, through QVC.com, the QVC apps or by calling 800.345.1515.

“BECCA’s philosophy to provide women with the essentials to create their perfect personalized look is reflected in this initial offering to our customers. It’s a simple addition to their beauty routine to help them achieve just that,” says Claudia Lucas, QVC’s director of beauty merchandising. "We are thrilled to not only launch this product, but also to welcome BECCA to our portfolio of beauty brands."

About BECCA Cosmetics
Lightweight, luxurious and advanced, BECCA makes your entire beauty routine a more enjoyable experience while still performing all day. Innovative Perfectors™ highlight your natural beauty by working with your skin to address unique concerns. Find your exact shade match in a high-performance foundation formula that provides seamless, natural coverage. Customize and accessorize your look with rich, long-wearing colour products or sheer washes of tint. BECCA is available in Sephora, Sephora inside JCPenney and in Independent Boutiques and Salons nationwide. For more information, please visit http://www.beccacosmetics.com/.

QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
Contact Information
BECCA Cosmetics
Linsey Tilbor
212-986-7000
Contact
www.beccacosmetics.com

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