Tyler, TX, December 19, 2014 --(PR.com
)-- Gonna BEAT This Thing is a YES (www.beatlivertumors.org) awareness campaign created to help raise attention and increase support and information about advanced cancer. There is much discussion about prevention and early detection of cancer yet little conversation surrounding the disease once it has spread from the original site, or is considered advanced or terminal cancer. “Gonna BEAT This Thing” aims to change the negative stigma of dying from cancer to living with cancer.
Over the summer, Clay Thrash, a rising country singer/songwriter, became involved with YES and was asked to write a song entitled “Gonna BEAT This Thing” and to become a spokesperson. He took the four words, the stories of numerous survivors, and his personal family journey with cancer and was able to pen a song that warms the hearts, brings a tear, and inspires many a cancer patient and their family.
With Clay’s song in the background, survivor stories come to life and bring a concentrated focus to the importance of awareness and support for those affected by advanced cancer. This campaign shares powerful voices of survivors and helps provide light in the darkness of advanced cancer. The stories you will watch, hear, and see offer inspiration, support, and hope. The information you will discover provides resources, direction, and self-empowerment
No cancer is easy. There is not yet a cure. “So when cancer spreads, the patient is thrust into the fight of their lives for themselves and those they love. Many patients are not provided with a care plan. They don’t receive or learn of the necessary resources, information and support to make informed decisions,” says co-founder, Suzanne Lindley. Patients and their families feel isolated and alone, without the support necessary to help prepare them for the steps ahead. As treatment options for advanced cancers expand, quality of life improves, and the overall survival rate increases; access to information and support is imperative.
Losing 1500 lives every day to a disease that has long been a national priority is unacceptable. With your help, there is hope. The campaign will bring major progress in the fight against advanced cancer with increased access to care, greater availability of resources, and improved breadth of support. Together, we are “Gonna BEAT This Thing!”