Burbank, CA, March 22, 2016 --(PR.com
)-- ThinkNow Research is thrilled to congratulate one of their core clients, Clorox, on their win at the 2016 ARF David Ogilvy Awards. Clorox was honored for their exceptional use of market research in advertising at the awards gala held March 15th in New York City during the Advertising Research Foundation’s (ARF) 2016 Re!think Conference.
The Clorox campaign entitled “United We Grill” claimed the Gold Ogilvy Award in the Cross-Platform category. By focusing on the unifying cultural force of grilling, Kingsford addressed the cultural shift of what constitutes "social time" by leveraging General Market and Hispanic insights to highlight the lure of the flame in Spanish and English ads.
“We are delighted to see the entire Kingsford team recognized for their hard work and dedication to using Hispanic research to nurture and grow their share of the Hispanic market,” Roy Eduardo Kokoyachuk, Partner, ThinkNow Research. “Clorox used ThinkNow Research’s Hispanic Copy Testing platform to conduct partial research for the campaign. This tool enabled the team to understand the true effectiveness of the campaign and its potential to resonate with Spanish-dominant Hispanics in the U.S.”
See one of the examples from the winning campaign here: http://bit.ly/1nOIxdt
The ARF David Ogilvy Awards for Excellence in Advertising Research celebrate the extraordinary and/or creative use of research in the advertising development processes of research firms, advertising agencies, and advertisers. Named after advertising legend David Ogilvy, The ARF David Ogilvy Awards for Excellence in Advertising Research annually celebrate his spirited advocacy of research in making good advertising better, recognizing the role of consumer research in creating successful advertising.
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About ThinkNow Research
ThinkNow Research is a culturally-integrated market research agency. We integrate Hispanic, African-American, and Asian insights into custom market research for companies and government agencies looking to thrive in a changing demographic environment.
ThinkNow Research also owns and operates one of the largest and most representative Hispanic online panels in the industry, DigaYGane.com, which is used to service our own research as well as provide sample to the leading market research companies in the world.
ThinkNow Research is certified by the National Minority Supplier Development Council and approved by the Southern California Minority Business Development Council as a minority owned and managed company.
To learn more about ThinkNow Research, please visit www.thinknowresearch.com.