London, United Kingdom, August 01, 2016 --(PR.com
)-- William Hill has penned a two-year deal with Everton FC to become the Club’s Official European Betting Partner.
The new partnership will see the Club link up with one of the world’s leading bookmakers to offer exclusive odds on a comprehensive range of markets on all Premier League and Cup games, exclusive competitions and money can’t buy prizes.
The arrangement for the 2016/17 and 2017/18 seasons will see William Hill use Everton’s platforms to connect with Blues’ in the UK and across Europe, with its name set to appear on the Club’s LED screens and interview backdrops as well as providing an improved concourse betting experience for fans at Goodison Park.
Alan McTavish, Head of Commercial at Everton Football Club said: “We are pleased to name one of the world’s leading betting and gaming companies, William Hill, as our new official betting partner and look forward to a successful association between both parties.
“Ahead of an exciting new season we look forward to working together with William Hill, a company that prides itself on innovation, history and heritage just like Everton, and developing a long-term partnership that covers the traditional betting and the emerging interactive markets.”
Alex O’Shaughnessy, Chief Marketing Officer at William Hill said: “Everton are one of the most iconic clubs in Britain, and it’s great to be joining the Blues at this exciting point in their history. We can’t wait to start working with the club and we look forward to offering the millions of Evertonians a fun and innovative betting service across all of retail and digital channels.
"The Premier League is the most popular league in the world and this new partnership with Everton gives us the opportunity to engage with a massive global football audience.”