Wikipedia Named Best Global Website of 2018 by Byte Level Research

Wikipedia unseats Google in in 2018 Web Globalization Report Card. New report recognizes leading global websites including Google, NIVEA, Adobe, and IKEA.

Wikipedia Named Best Global Website of 2018 by Byte Level Research
Ashland, OR, February 08, 2018 --( For the first time in the past 14 years of the Web Globalization Report Card, published by Byte Level Research, Wikipedia has emerged on top, unseating Google.

“With support for more than 290 languages Wikipedia is among the most multilingual websites ever created,” said report author John Yunker. “But it’s not just languages that make a website succeed globally. Websites need to load quickly, be content-focused, and be easy to navigate. Wikipedia excels across all of these areas.”

For 2018, Byte Level Research studied 150 websites across 16 industry categories - 80% of the Interbrand Best Global Brands. Websites were graded according to languages supported, global navigation, global and mobile website architecture, and localization.

Notable highlights include:

- The most multilingual website is Jehovah’s Witnesses, with support for more than 600 written languages.
- The average number of languages supported by the top 25 websites is 86 languages. The average number of languages supported by all 150 websites is just 31 languages.
- BMW emerged as the best global automotive website.
- American Express ranked first among financial services websites.
- Nissan made this top 25 list for the first time, having launched a new world-ready global design and improved global gateway.
- As a group, the top 25 websites support an average of 54 languages, up from 52 last year.
- NIVEA provides an excellent example of a company that localizes its models for local websites - one of the few companies to do so.
- The average number of languages supported by all 150 global brands is now 32.

About the Web Globalization Report Card
Founded in 2000, Byte Level Research was the first company devoted to the art and science of web globalization. Fifteen years ago, Byte Level Research began benchmarking websites based on their global effectiveness - including languages, depth of local content, global consistency, and usability.

The 2018 Web Globalization Report Card is the fourteenth edition of this report.

Companies do not pay to be included in the Report Card, and all research is conducted by John Yunker; no work is outsourced. Companies that have purchased the Report Card over the years include Adobe, Cisco, FedEx, Sony and Panasonic.

John Yunker, co-founder of Byte Level Research, is the author of the books Beyond Borders: Web Globalization Strategies and Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Company.

The Top 25 Global Websites:

Cisco Systems
Jehovah’s Witnesses
The Church of Jesus Christ of Latter-day Saints
American Express

To learn more, please visit
Byte Level Research LLC
John Yunker