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Former Rakuten Marketing Exec joins as VP of Business Development, will focus on bringing the company's enterprise gift registry solution to existing retail connections.

Fort Lee, NJ, March 09, 2018 --(, the world’s leading universal gift registry provider, announced today that Melissa Feemster has joined the company as VP of Business Development, effective March 1, 2018.’s President, Nancy Lee, stated, “After a thorough and thoughtful search, we are thrilled to have Melissa join us as VP of Business Development. Melissa brings stellar leadership skills, a wealth of ecommerce experience, and a lifelong passion for helping businesses connect their solutions with retailers - all of which play an important role in the continuing evolution of our company.”

Feemster has extensive experience in providing solutions that help retailers achieve long-term, reliable growth. She serves as an advisor to many startups, and recently was part of the founding team incubating two fashion tech businesses that focused on personalization and AI to bring incremental sales to retailers. For 12 years, Feemster was a driving force in the growth of Rakuten Marketing’s affiliate business, LinkShare, building deep relationships with major North American and UK retailers, and capping her career there as General Manager of the company.

Said Feemster, “I enjoy building long-term relationships with partners, and I look at this role as a way to integrate a new solution with connections I’ve known for many years. The registry business is a growing, profitable channel that holds a lot of immediate revenue opportunity for retailers. That’s exactly the type of solution they seek to add for their customers, to deliver results in 2018 and beyond.”

Feemster holds a Master of Business Administration in Marketing from The Wharton School and a Bachelor of Arts in French Language and Literature, with a minor in Economics, from DePauw University.

“I am pleased to welcome Melissa to the company,” said CEO, Oded Berkowitz. “We are confident that she can connect MyRegistry’s gift registry solution for enterprises with the significant opportunities ahead. Melissa brings critical skills to our team and will lend valuable insights as we continue to focus on capturing an increasing share of retailers who will benefit from our leading gift registry solution.”

About is the largest universal gift registry software provider to U.S. and Canadian retailers. Businesses that use the company’s customizable, scalable, end-to-end gift registry solution are able to tap the massive (and growing!) gift industry. Easy to implement, cost-effective, and quick to market, with precise reporting and an optional in-store kiosk system, a universal gift registry powered by is the next digital utility for retailers of all sizes. - All stores, One registry.®
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