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Ultimatum Public Beta Launched with Five New Charity Partners


After graduating from the Founder Institute accelerator program in July 2018, Ultimatum is now in public beta, and their new website enables customers to turn everyday engagement on social media into donations for nonprofits. As part of their public release, Ultimatum is proud to announce partnerships with five charities: RedRover, The Dru Project, Students for Change, Hearing the Homeless, and The Matthew Shepard Foundation.

Ultimatum Public Beta Launched with Five New Charity Partners
San Francisco, CA, September 12, 2018 --(PR.com)-- Ultimatum Inc. co-founders Matthew McCabe and Steve Regester dream of empowering people to have a positive impact on the world. To do that, they launched a new website called Ultimatum, enabling customers to turn everyday engagement on social media into donations for nonprofits.

In April 2018, Ultimatum was featured at Collision Conference as a BETA Startup. The following month, they partnered with The Dru Project during their private beta and had a hugely successful campaign, driving over 5,000 engagements and 17+ million impressions on Twitter.

Sara Grossman, Communications Director at The Dru Project, noted that "The fusion of social media and fundraising has been a tough egg to crack. I've worked on campaigns for nonprofits for years now, and Ultimatum provides a unique take on this particular kind of fundraising. They've helped The Dru Project gain new friends, fans, and donors from all around the world."

After graduating from the Founder Institute (http://fi.co/) accelerator program in July 2018, Ultimatum is now in public beta, meaning anyone can sign up for an account with an email address or Facebook account. As part of their public release, Ultimatum is proud to announce partnerships with five charities: RedRover, The Dru Project, Students for Change, Hearing the Homeless, and The Matthew Shepard Foundation.

Red Rover
RedRover helps animals and people who are in immediate crisis. Most recently, RedRover Responders helped provide shelter and care for nearly 200 animals displaced by the devastating Carr Fire in Northern California. You can support them on Ultimatum with a donation every time someone uses the hashtag #RedRoverResponders on Twitter.

The Dru Project
The Dru Project is an LGBTQ+ advocacy organization on a mission to spread love and promote gay straight alliances (GSAs) by providing curricula and scholarships to LGBTQ+ youth. You can support them on Ultimatum with a donation every time someone uses the hashtag #TheDruProject on Twitter.

Students for Change
Students for Change was created after to honor the students who were killed in the February 2018 shooting at Marjory Stoneman Douglas High School in Parkland, Florida. They are hosting the Student Gun Violence Summit in Washington, DC in October to facilitate meaningful, non-partisan discussion around gun violence in schools. Students at the summit will review existing plans to reduce gun violence, and combine them into a single "Students’ Bill of Rights" on school safety, along with a corresponding action plan. You can support them on Ultimatum with a donation every time someone uses the hashtag #TimeToTalk on Twitter.

Hearing the Homeless
Hearing the Homeless aims to help the homeless reenter society and rebuild their lives. They facilitate direct giving from the community to targets urgent needs specific to each homeless person. You can support them on Ultimatum with a donation every time someone uses the hashtag #FeedingTheHomeless on Twitter.

The Matthew Shepard Foundation
2018 marks the 20th anniversary of Matthew Shepard’s death and the founding of the Matthew Shepard Foundation. Their mission is to erase hate targeted at LGBTQ people by replacing it with understanding, compassion and acceptance. They also have outreach programs that empower individuals to find their voice and help identify and address hate in their communities. You can support them on Ultimatum with a donation every time someone uses the hashtag #EraseHate on Twitter.

You can sign up and support these charities on Ultimatum at https://beta.yourultimatum.com.

About Ultimatum

Ultimatum (https://beta.yourultimatum.com) is a website that empowers customers to take positive action in support of nonprofits, advocacy groups, and more. Community support is activated in real-time and in response to events including social media activity, news, and offline events.

Ultimatum is operated out of San Francisco, California. The company was cofounded by Matthew McCabe and Steve Regester. They are entrepreneurs who bring over a 25 years of experience from companies including Amazon, Whole Foods Market, and Lookout Mobile Security. Their advisors specialize in growing startups, fundraising platforms for nonprofits, product management, and social media marketing.

For all PR inquiries, please contact media@yourultimatum.com.

Charity Partners

Red Rover: https://redrover.org/
The Dru Project: http://thedruproject.org/
Students for Change: https://www.studentsforchange.com/
Student Gun Violence Summit: https://studentgunviolencesummit.com
Hearing the Homeless: https://www.hearingthehomeless.org/
The Matthew Shepard Foundation: https://www.matthewshepard.org/
Contact Information
Ultimatum Inc.
Matthew McCabe
415-580-1884
Contact
https://beta.yourultimatum.com

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