Yardstick Management Expands Leadership Team with the Appointment of Several Talented Senior Consultants

Yardstick Management Welcomes Jeana Brown, Melanie Calhoun and Gil Rodriguez to Leadership Team.

Yardstick Management Expands Leadership Team with the Appointment of Several Talented Senior Consultants
Atlanta, GA, May 18, 2019 --(PR.com)-- Yardstick Management announced today the appointment of three Senior Consultants who will serve an instrumental role in the firm’s pursuit of operational excellence and sustainable measurable impact on its current client roster in the Education, Corporate, and Nonprofit sectors.

“The addition of our new industry leading Senior Consultants represent a logical next step in creating substantial value for Yardstick, and for our clients,” said Yardstick Management’s Managing Partner, Dr. Ebbie Parsons III, adding that current and prospective clients “benefit from new service capabilities and expanded geographic reach.”

The recent hires symbolize Yardstick Management’s commitment to serving its multi-industry clientele featuring renowned independent schools, global tech giants, and several nationally recognized nonprofits. The strategic additions add diverse and enriched professional perspectives to Yardstick’s current human capital roster.

Melanie Calhoun joins the Yardstick team as an acclaimed Diversity, Equity and Inclusion expert. Calhoun brings years of corporate expertise in brand and product marketing. In 2018, Melanie served as a researcher in the Relationships and Social Cognition Lab at the University of California, Berkeley’s Psychology Department. Calhoun’s educational background includes undergraduate and MBA degrees from the Sybil Mobley School of Business and Industry at Florida A&M University, where she also served as an active member of the Delta Sigma Theta sorority. Prior to UC Berkeley, Calhoun spent 15 years in global marketing and sales leadership roles in the Medical Device industry where she consistently led companies to exponential growth in domestic and international markets. Calhoun’s marketing and sales background, coupled with her DEI expertise makes her and invaluable resource to Yardstick’s global operations.

“I am delighted to join the Yardstick team and support our roster of mission-driven clients on key strategic priorities where DEI often serves as the lynchpin to our client’s success,” – said Calhoun.

In addition to Calhoun, Gil Rodriguez joins the Yardstick team after spending the last decade building an industry leading communications consulting firm, Impacten Media. Among Rodriguez’s portfolio of clients are Adidas, PwC and William Morris Endeavor. Rodriguez’ past large scale marketing campaigns translate into a tremendously valuable asset to several of Yardstick’s key clients. Rodriguez brings solid expertise in developing and conveying key brand messages in interactive, digital, print and experiential multimedia formats. Gil’s educational background includes a B.A. from Florida International University and a Master’s degree in Communications from St. Thomas University. Among recent accomplishments, Gil developed a nationally recognized social awareness project and earned numerous leadership certifications from Northwestern University, Dartmouth College and MIT.

Yardstick’s Managing Partner, Dr. Ebbie Parsons, commented: “Gil is an enthusiastic leader with a deep understanding of the nuances of marketing and communications and comprehends industry trends to position Yardstick’s exponential growth for many years to come!”

Jeana Brown brings extensive expertise in both the non-profit and corporate sectors with a background in media, public policy, community and economic development, and government relations. Most recently, Brown was the Deputy General Counsel of one of the nation’s largest educational services companies. Brown is passionate about Yardstick’s mission to have a profound and quantifiable impact on the clients served by Yardstick and is an experienced leader in the field.

Brown mentioned, “I’m excited to work with a firm that embodies diversity and inclusion, not only within an operational context but also in serving mission-driven organizations. Yardstick celebrates and recognizes the importance of diverse leadership and the importance of making a difference in under-represented communities. I’m looking forward to joining a progressive and forward thinking company."

About Yardstick Management
Yardstick Management is a leading global strategic management consulting firm operating in thirty-two states and six countries providing specialized services to mission-driven organizations. Yardstick Management is a certified Minority Business Enterprise (MBE), a Goldman Sachs 10,000 Small Businesses Alumnus, and a philanthropic partner to several Arts and Faith-Based organizations. Yardstick’s expertise includes Education, Corporate Social Responsibility, Arts and Faith-Based initiatives. For more information on Yardstick Management, visit: www.yardstickmanagement.com.
Yardstick Management LLC
Ebbie Parsons
(470) 378-1279