DirectBuy of Fresno Featured on Valley Life

DirectBuy, a members-only, one-stop shopping destination brings a low-cost alternative for home improvement needs to area consumers.

DirectBuy of Fresno Featured on Valley Life
Fresno, CA, May 27, 2008 --( On April 11, 2008, Troy Seavers, Owner of DirectBuy of Fresno, was a featured guest on KMPH Fox 26’s Valley Life. Seavers was invited to appear on the show to explain how DirectBuy can help consumers save money on future purchases when redecorating, refurnishing or remodeling their homes.

Valley Life, hosted by Rich Kreps, is a new talk show airing on weekday mornings at 10 a.m. The show focuses on delivering relevant news to area residents regarding the best local destinations and products for real people in Fresno. “What I love about DirectBuy is you give people the opportunity to buy directly just like the retailers do from manufacturers and authorized [suppliers] of all the products,” Kreps explained.

Since 1971, DirectBuy has helped consumers enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products, and accessories, by providing an avenue to purchase directly from the manufacturer. DirectBuy of Fresno has a 29,000 sq. foot showroom conveniently located at 4150 W. Shaw Avenue in Fresno, that offers consumers a comfortable, welcoming setting and design center where they finally have the financial control of buying direct.

“We buy just like the retailers buy and then we pass the savings right on to our members,” said Seavers. “So our members are avoiding the traditional retail markup."

Also featured on the show was DirectBuy member, Andrianna Merrill. “When we bought our beautiful brand new home here in Fresno, guess what? It came big and it came empty…” she explained. “I became a member of DirectBuy because we had several purchases lined up. Everything from a pool table to granite countertops to large mirrors for the walls.”

“Our savings really has been in the thousands over the past few months, and it’s amazing because it’s not compromising on what I really wanted,” she continued.

DirectBuy of Fresno carries a large selection of brand-name furniture at wholesale prices direct from manufacturers and their authorized suppliers. To assist members with their home renovation projects, DirectBuy employs interior designers and product specialists who are trained in one of five areas of merchandise: Home Furnishings, Home Improvement, Flooring, Accessories, and Entertainment/Outdoor.

DirectBuy members also have access to renowned designer Christopher Lowell. Lowell has designed twelve room settings – created exclusively with products available through DirectBuy – using his Seven Layers of Design. An innovative approach to home décor, The Seven Layers of Design concept keeps homeowners on budget and from feeling overwhelmed by their project.

For more information on DirectBuy of Fresno, you can call 559.476.2302 or visit

About DirectBuy
For more than 35 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furniture, carpet and flooring, and custom window treatments, to kitchen and bath cabinets and fixtures, appliances and much, much more. DirectBuy of Fresno prides itself in providing excellent member service, access to confidential prices, local suppliers and unparalleled selection, all of which help to make members' dream projects a reality. It's a comfortable setting, where you finally have the financial control of buying direct.

Consumers interested in learning more about DirectBuy can request a free “Insider’s Guide to Buying Direct” and a Visitor’s Pass by calling 559.476.2302 or visiting or

Sara Shragal
219-736-1100 ext. 365