Hollywood, CA, June 06, 2008 --(PR.com
)-- Celebrated French fashion designer Yves Castaldi is looking at the growing ranks of China's nouveau riche to boost sales.
By July this year, Yves Castaldi will officially launch in China with the opening of a fashion studio and production house in Shanghai, marking his new fashion venture within the Asia-Pacific region .
As the Chinese economy surged more than 10 percent annually over the past five years, the country boasted 345,000 U.S. dollar millionaires by the end of 2006, a third of whom were women, according to a report by Merrill Lynch and consultancy Capgemini.
Yves Castaldi said that he will increase his reach in Asia-Pacific within the coming year in response to the growing demand for fashion into the progressive economies of this high-growth region.
He said that the Shanghai Fashion Studio was prompted by the continuing success of Yves's other Asian operations and the need to offer a permanent local site capable of efficiently coordinating and managing the growing volume of production into Chinese fashion markets by regional and international clients.
Yves Castaldi (China) Group President Yves Castaldi , said: "Yves's success as a global insight agency has always been based on having a strong on the ground' presence in the markets it fashion statements.
"As well as offering benefits to Yves Castaldi’s clients that are for the Chinese audience, our Shanghai fashion studio and production house will also offer significant advantages to international clients requesting regional insight within the context of a global campaign."
Michael Tse CEO of Yves Castaldi ( China) Group, said: "Yves Castaldi brand are already working with many licensing partners & clients that operate manufacture production and retail operation in the China market, or are looking to do so. We are delighted to align our offering with them."
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