Santa Monica Beach Club™ Signs Extensive Licensing Agreement With Regal Signatures and Appoints The Sunflowers as Exclusive UK Representative
Santa Monica Beach Club™ expands its international licensing program with The Sharpe Company, The Sunflowers Licensing Group and a major UK licensing agreement with Regal Signatures Apparel and No Chaos. The partnership will bring SMBC’s Southern California lifestyle to fashion, accessories and lifestyle products across the UK, with initial launches planned for late Fall 2026.
Santa Monica, CA, September 25, 2026 --(PR.com)-- Santa Monica Beach Club™ today announced two important developments in its international licensing program: the appointment of The Sharpe Company as its exclusive international representative and the appointment of The Sunflowers Licensing Group as its exclusive licensing representative in the United Kingdom.
In connection with the UK representation, Santa Monica Beach Club™ has also entered into an extensive licensing agreement with UK based apparel and fashion accessories company Regal Signatures Apparel and its retail division, No Chaos, to develop and distribute a broad range of fashion, lifestyle and accessory products throughout the UK.
The Regal Signatures Apparel and No Chaos partnership developed through The Sunflowers’ representation of Santa Monica Beach Club™ in the UK. The Sunflowers identified Regal Signatures Apparel as an ideal licensing partner for the brand and brought the companies together, resulting in the expansive licensing agreement.
The UK appointment and Regal Signatures Apparel partnership are part of Santa Monica Beach Club™’s broader international expansion strategy, with The Sharpe Company working with the brand to identify and develop opportunities across international markets and The Sunflowers leading licensing development in the UK.
Regal Signatures Apparel recognized the broad appeal of Santa Monica Beach Club™ and its ability to connect with today’s fashion conscious consumers, particularly as demand continues to grow for destination inspired brands and casual lifestyle fashion.
“Santa Monica Beach Club™ is the perfect brand for us to develop across a wide range of products for our Gen Z and Gen X consumers,” said Jamie Wilson, CEO of Regal Signatures Apparel. “Cool, casual, fashion forward, with an authentic retro feel, SMBC is exactly what today’s consumers are looking for.”
Founded on the premise that the internationally renowned "City By The Sea" of Santa Monica embodies the Southern California endless summer lifestyle, Santa Monica Beach Club™ blends casual elegance with contemporary fashion. Inspired by the iconic style of the 1960s and 1970s and reimagined with a fresh, modern perspective, the brand has evolved into a lifestyle platform with broad international appeal.
“We are thrilled to partner with Regal Signatures Apparel and No Chaos as they develop an exciting range of fashion, accessories and lifestyle products,” said Todd Lustgarten, Managing Director of Westbridge Licensing, Santa Monica Beach Club™’s exclusive management agency. “From our first discussions, it was clear that their vision was perfectly aligned with the brand and our long term objectives. The appointment of The Sharpe Company for international representation and The Sunflowers in the UK gives us strong partners to continue building Santa Monica Beach Club™ around the world.”
“We knew when we first saw Santa Monica Beach Club™ that the team at No Chaos would be the perfect partner for the IP,” said Mark Bezodis, Co Founder of The Sunflowers Licensing Group. “We were delighted to bring them to the table and help get the deal over the line. We are equally excited to represent Santa Monica Beach Club™ exclusively in the UK and look forward to building the brand across the market.”
The initial UK product introductions are expected to launch in late Fall 2026 and will coincide with the continued expansion of Santa Monica Beach Club™ licensing programs throughout the United States, Europe and the Middle East.
About Santa Monica Beach Club™
Santa Monica Beach Club™ is a lifestyle brand wholly owned by Westbridge Holdings, LLC, inspired by the iconic Southern California beach lifestyle and blending casual sophistication, timeless style and a contemporary California cool sensibility. The brand offers broad licensing opportunities across apparel, accessories and other lifestyle categories, with appeal to consumers in the U.S. and international markets.
About Regal Signatures Apparel
Regal Signatures Apparel is a UK based apparel and fashion accessories company with a strong heritage in skate and streetwear. Through its retail division, No Chaos, the company develops and distributes fashion, lifestyle and accessory products through its retail and online channels.
www.nochoas.com
About The Sharpe Company
The Sharpe Company is a global brand licensing agency specializing in the representation and development of lifestyle, entertainment and pop culture brands. The company creates strategic licensing partnerships that extend brands into new product categories and markets.
About The Sunflowers Licensing Group
The Sunflowers Licensing Group is a leading licensing and brand management agency specializing in strategic brand development, licensing partnerships and category expansion throughout the United Kingdom and Europe.
About Westbridge Licensing
Westbridge Licensing is a global licensing agency specializing in the strategic development and management of lifestyle, entertainment, celebrity, sports and consumer brands. The company creates licensing partnerships that expand brand reach, develop new product categories and generate long term revenue opportunities across multiple markets and retail channels.
www.westbridgeinc.com
Media Contact
Todd Lustgarten
Westbridge Licensing
info@westbridgeinc.com
In connection with the UK representation, Santa Monica Beach Club™ has also entered into an extensive licensing agreement with UK based apparel and fashion accessories company Regal Signatures Apparel and its retail division, No Chaos, to develop and distribute a broad range of fashion, lifestyle and accessory products throughout the UK.
The Regal Signatures Apparel and No Chaos partnership developed through The Sunflowers’ representation of Santa Monica Beach Club™ in the UK. The Sunflowers identified Regal Signatures Apparel as an ideal licensing partner for the brand and brought the companies together, resulting in the expansive licensing agreement.
The UK appointment and Regal Signatures Apparel partnership are part of Santa Monica Beach Club™’s broader international expansion strategy, with The Sharpe Company working with the brand to identify and develop opportunities across international markets and The Sunflowers leading licensing development in the UK.
Regal Signatures Apparel recognized the broad appeal of Santa Monica Beach Club™ and its ability to connect with today’s fashion conscious consumers, particularly as demand continues to grow for destination inspired brands and casual lifestyle fashion.
“Santa Monica Beach Club™ is the perfect brand for us to develop across a wide range of products for our Gen Z and Gen X consumers,” said Jamie Wilson, CEO of Regal Signatures Apparel. “Cool, casual, fashion forward, with an authentic retro feel, SMBC is exactly what today’s consumers are looking for.”
Founded on the premise that the internationally renowned "City By The Sea" of Santa Monica embodies the Southern California endless summer lifestyle, Santa Monica Beach Club™ blends casual elegance with contemporary fashion. Inspired by the iconic style of the 1960s and 1970s and reimagined with a fresh, modern perspective, the brand has evolved into a lifestyle platform with broad international appeal.
“We are thrilled to partner with Regal Signatures Apparel and No Chaos as they develop an exciting range of fashion, accessories and lifestyle products,” said Todd Lustgarten, Managing Director of Westbridge Licensing, Santa Monica Beach Club™’s exclusive management agency. “From our first discussions, it was clear that their vision was perfectly aligned with the brand and our long term objectives. The appointment of The Sharpe Company for international representation and The Sunflowers in the UK gives us strong partners to continue building Santa Monica Beach Club™ around the world.”
“We knew when we first saw Santa Monica Beach Club™ that the team at No Chaos would be the perfect partner for the IP,” said Mark Bezodis, Co Founder of The Sunflowers Licensing Group. “We were delighted to bring them to the table and help get the deal over the line. We are equally excited to represent Santa Monica Beach Club™ exclusively in the UK and look forward to building the brand across the market.”
The initial UK product introductions are expected to launch in late Fall 2026 and will coincide with the continued expansion of Santa Monica Beach Club™ licensing programs throughout the United States, Europe and the Middle East.
About Santa Monica Beach Club™
Santa Monica Beach Club™ is a lifestyle brand wholly owned by Westbridge Holdings, LLC, inspired by the iconic Southern California beach lifestyle and blending casual sophistication, timeless style and a contemporary California cool sensibility. The brand offers broad licensing opportunities across apparel, accessories and other lifestyle categories, with appeal to consumers in the U.S. and international markets.
About Regal Signatures Apparel
Regal Signatures Apparel is a UK based apparel and fashion accessories company with a strong heritage in skate and streetwear. Through its retail division, No Chaos, the company develops and distributes fashion, lifestyle and accessory products through its retail and online channels.
www.nochoas.com
About The Sharpe Company
The Sharpe Company is a global brand licensing agency specializing in the representation and development of lifestyle, entertainment and pop culture brands. The company creates strategic licensing partnerships that extend brands into new product categories and markets.
About The Sunflowers Licensing Group
The Sunflowers Licensing Group is a leading licensing and brand management agency specializing in strategic brand development, licensing partnerships and category expansion throughout the United Kingdom and Europe.
About Westbridge Licensing
Westbridge Licensing is a global licensing agency specializing in the strategic development and management of lifestyle, entertainment, celebrity, sports and consumer brands. The company creates licensing partnerships that expand brand reach, develop new product categories and generate long term revenue opportunities across multiple markets and retail channels.
www.westbridgeinc.com
Media Contact
Todd Lustgarten
Westbridge Licensing
info@westbridgeinc.com
Contact
Westbridge Licensing
Todd Lustgarten
323-284-5100
www.westbridgeinc.com
Todd Lustgarten
323-284-5100
www.westbridgeinc.com
Contact
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